FT Strategies
We’re a boutique consulting firm inside the Financial Times.

Capabilities

Our Capabilities

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Customer Engagement

Put customer centricity at the heart of your product by identifying what your customers truly value.

 
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To truly understand your customers - and what they value - you need to start with collecting and analysing customer-centric data
— Tom Betts, Chief Data Officer
 
 

Culture Change

Build a data-first organisation and unify your people through alignment around a single metric of success.

 
Culture change has to start from the outside in, with the customer at the centre
— Harriet Wright, Head of Client Projects
 
 

Advanced Analytics

Diagnose issues, find the drivers of value, and identify key metrics for improvement.

 
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Lots of product based metrics don’t give the insight you’re looking for. Diving deeper into customer metrics is critical.
— McKinley Muir Hyden, Head of Insights
 

Membership & Subscription

Utilise industry leading data science to drive loyalty, reduce churn & serve customers better.

 
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Every media company needs to focus on its audiences’ habits to survive and thrive. Subscription is built off the habits of an audience.
— Uma Patel, Analyst
 

Digital Innovation

Experiment, innovate and rapidly prototype new customer models, building a strategy for change.

 
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Innovation is about giving the people who know your customers best - your team - the freedom to experiment with new ideas, products and practices. There’s no reason corporates shouldn’t do as well as startups
— Barry Whyte, Managing Director (Interim)