📈 Subscriber engagement - A subscription business buzzword you’ll be familiar with. But what does it mean, and how should your organisation be measuring it to increase the value your subscribers are getting?
In this blog post, FT Strategies Consultant, Sam Guest shares key learnings from the Financial Times and FT Strategies. These real-life examples will help you understand, measure and boost engagement amongst your subscribers.
👉 Click here to read now:
https://lnkd.in/e9iKXGyi
💡We are delighted to be partnered with the Google News Initiative Digitial Growth Programme for a fireside chat series covering some of the news ecosystem's most pressing issues. Register to join FT Strategies Managing Director, Tara Lajumoke and other industry experts for a thought-leadership discussion on the best practices for building a sustainable news business.
This free-to-watch virtual event takes place on 20 September at 7 pm BST / 2 pm ET 👉 https://lnkd.in/eU8nW_ha
👋 Are you attending #WorldNewsMediaCongress2022 ?
FT Strategies Principal and Publishing Lead, Lisa MacLeod heads to Spain later this month to join WAN-IFRA in a panel discussion on the future of news media.
Find out more here: https://lnkd.in/erKJ4jTb, or reach out to the FT Strategies team - We would be delighted to meet you!
⚠️ A publisher's step #1 of engaging, converting and retaining customers: Traffic acquisition
In our latest blog, we have built 5 steps you can use to engage the right kind of audience for your business. Based on tried and tested examples from leading publishers like Financial Times, you are sure to take away some valuable ideas that add to your current strategy.
👉 Click here to read now: https://lnkd.in/eEVcz7qp
#publishing #engagement #trafficacquisition
#Publishers and industry players have lacked a clear way of helping deliver and measure improvements to commercial #sustainability - until now.
🔧 We’ve partnered with International News Media Association (INMA) to develop a new tool to help publishers improve sustainability - to be unveiled by FT Strategies Managing Director, Tara Lajumoke, on 13 Sept at #INMAMediaInnovationWeek2022.
🎟 If you haven't already, you can register here:
https://lnkd.in/eBhbqEWu
🤝 Join us at the event to learn more, or get in touch with the team directly:
https://lnkd.in/eP6tsQEV
Are you a news publisher in Europe, Middle East or Africa looking to start or grow your digital reader revenue?
FT Strategies has partnered with the Google News Initiative to offer a free Digital Revenue Launchpad programme. This programme offers publishers with a unique, practical three-month experience that will provide a robust and proved methodology to test, learn, diversify and evolve your reader revenue proposition.
Apply now: https://lnkd.in/et6WBEkP
🏁 Applications close on the 19th of September 🏁
🗣 Speaker announcement... We're looking forward to speaking at the Digital Content Next Subscription Innovation event in 2 weeks' time where our senior manager, Tim Part, will be discussing the future of digital #subscriptions.
If you're attending, we hope to see you there. 👉 Get in touch to arrange a meeting with us via
[email protected]
You can register here: https://lnkd.in/es_pYSKt
#DCN #Subscriptions #Publishing
🤷♂️ What do Tesco, Kia Worldwide, The New York Times and FT Live have in common?
They've all successfully implemented different #FirstPartyData strategies to grow their digital direct-to-consumer businesses. Find out how in our blog, where we hope you will find some inspiration on how to leverage data to win business.
👉 Click to read now: https://lnkd.in/ecJHSHef
💸 As print changes and advertising revenue becomes less reliable, publishers are seeking to unlock future sustainability. Launching a subscriptions proposition is a key part of this drive for future success... But what does this mean for newsrooms and other departments?
Join Tim Part in this workshop held at DER SPIEGEL HQ exploring actions publishers can take to capture the subscriptions opportunity, drawing on examples from the Financial Times and the many publishers that FT Strategies has helped in recent years.
More information here: https://lnkd.in/eNVJ-J3t
#rewo22 #publishing #subscriptions
