Many #newsrooms are at the start of their data journey, unsure of which data points are useful and how to put them into action. But successfully using #data in the newsroom is essential to operating in this digital age.
Read more here 👉 https://lnkd.in/efXGsSYx
Are you a #newspublisher in Europe, the Middle East or Africa looking to understand and test new reader revenue models?
FT Strategies has partnered with the Google News Initiative to offer a free Digital Revenue Launchpad programme. This unique, practical five-month experience programme will provide publishers with the tools and resources required to launch or improve their newly launched digital reader revenue models.
Applications are now open for 2023 ⤵️
https://lnkd.in/eKDuTynT
💡 Are you an EMEA publisher who wants to accelerate your reader revenue?
In partnership with the Google News Initiative, we're delivering Subscriptions Academy EMEA 2023 - a fully funded programme to help you define an ambitious vision for your #digitalsubscriptions business and build the engine to take you to your goal.
Is this you?
✔️ Operated a subscriptions model for > 12 months
✔️ Have invested in growing your subscriptions revenue stream and demonstrated progress
✔️ Building a sustainable and profitable subscriptions revenue stream is a top strategic priority
If it is, apply now! ➡️ https://lnkd.in/eTECksyB
The GNI Subscriptions Academy Europe is a collaborative effort by the Google News Initiative the International News Media Association (INMA) and FT Strategies.
Last year we supported eight #publishers to strengthen their digital #subscriptions capabilities and grow #readerrevenue over an eight-month programme. In our report, Organising for Subscriptions Growth, we discuss the four principles of organising for subscription growth and share key learnings from our publishers in the programme.
👉 Download the report: https://lnkd.in/e8rhVdRv
🏷️ The economy is changing, so your organisation should too.
But as FT Global Business Columnist and Associate Editor, Rana Foroohar noted, this doesn't necessarily mean cost-cutting, but rather adapting your #investment strategy. In our latest blog our Head of Insights and Senior Manager, George Montagu, dives into best practice for #NewsOrganisations when addressing the evolving economic environment. George provides insight into three key lessons from leading organisations.
👉 https://lnkd.in/ehiYM5y2
🙇 A retained customer is the most valuable of them all.
We're foreseeing #retention as a key focus for clients in 2023 already. Business leaders across industries understand that retaining their existing #subscribers will be more important than gaining new ones over the next 12 months. In this article our Insight Consultant, Lamberto Lambertini, refers to the latest industry reporting to explain why retention is so important and highlights tactics for you to implement.
👉 https://lnkd.in/e8pyJhjk
The FT Strategies team has been reflecting on the opportunities and challenges our clients face over the next year. From the mass adoption of ChatGPT to the growing popularity of digital subscription models, and the impact of economic uncertainty - here are some thoughts on what awaits businesses in news, publishing, media, finance, tech and more.
🔮 Read our predictions now: https://lnkd.in/eeG5X8tS
Join FT Strategies Director Aled John, Senior Manager and Head of Insights, George Montagu and Financial Times Managing Director for Consumer Revenue, Fiona Spooner for a free session with PPA exploring how to succeed with digital subscriptions as consumers increasingly scrutinise their spending.
This session will share both the Financial Times's learned experience, as well as the practical insights we've used to power the customer growth of hundreds of publishing organisations. If you are interested in adapting your subscription value proposition, reducing subscriber churn or growing engagement in peak news periods, this session is for you. Register for free here: https://lnkd.in/eYGap-3P
💸 Dynamic pricing has reportedly boosted Amazon's profits by 25%... So it's not hard to see why over a quarter of retailers in the UK and Europe have adopted this tactic, but what considerations should be made before implementing it at your business?
In this article, we've pulled together real-world examples from leading businesses like Uber, Best Buy and Amazon to help guide your decisions about using dynamic pricing.
👉 Read the five lessons from FT Strategies here:
https://lnkd.in/eq7C6cvy
