Are you an EMEA publisher looking to reach younger audiences?
We've teamed up with Google News Initiative to deliver Audience Diversity Academy - a FREE programme to help you attract new audience segments and grow your business.
What do you get?
✅ A clear roadmap to help you expand to younger audiences
✅ Expertise from FT and industry specialists
✅ Testing your hypotheses with internal and external experiments
📝 Apply now: https://lnkd.in/ePa2X3Ty
#diversity #publishing #genz #nextbigthing
Are you an EMEA publisher looking to reach more female readers?
We've partnered with Google News Initiative to deliver the Audience Diversity Academy - a FREE programme to help you reach new audience segments and grow your business.
What do you get?
✔️ A clear roadmap to drive your initiative and expand your female readership
✔️ Strategic expertise from FT and industry specialists
✔️ Targeted internal and external experiments to test your hypotheses
Hurry! Applications close soon. Apply now: https://lnkd.in/e959gDyF
#diversity #publishing #gender #womeninbusiness #womenleaders
Are you an EMEA #publisher who wants to reach readers in new regions?
FT Strategies are teaming up with Google News Initiative to deliver the Audience Diversity Academy - a FREE programme to help you reach underrepresented audiences across different regions and grow your business.
What do you get?
✅ A clear goal and roadmap to drive your initiative to expand your regional reach to new audiences
✅ Learning and inspiration from FT and industry specialists
✅ Testing your hypotheses with internal and external experiments
What do you need to do?
📝 Hurry! Apply via the below link now. Applications close soon!
👉 Click here to submit your application > https://lnkd.in/e3Qv9Pkp
Please share this post with anyone who might be interested.
#diversity #publishing #regionalexpansion #business #innovation
Are you a publisher looking to diversify your customer base into new segments such as women, young readers or international readers?
We have partnered with the Google News Initiative to offer a free Audience Diversity Academy programme. This hands-on, six month experience in the second half of 2022 will help you create a clear roadmap for diversifying your readership, test your hypotheses with experimentation and learn leading tactics from world-class experts at the FT.
Register your interest here: https://lnkd.in/dQGzqX-n
Hurry, applications close Monday 23rd May.
FT Strategies is delighted to deliver a new programme in collaboration with Google News Initiative called Audience Diversity Academy - a practical, intensive six-month experience during the second half of 2022 that will help publishers increase the diversity of their readership through internal and external interventions.
Audience Diversity Academy is designed to be a hands-on deep dive into a diversification priority of your choice, be it expanding into new regions or attracting more women readers. If you are a publisher who prioritises diversity in your organisation, has a growing subscriber base and mature in-house capabilities apply now: https://lnkd.in/euKHPhWi
Applications close on Monday 23rd May!
At the FT we have run experiments with propensity models that can help predict how likely someone is to purchase a #subscription at a given moment in time.
This allows us to stage appropriate interventions (e.g. sending a personalised offer to someone we believe is close to making a purchase).
Read more about how predictive modelling can help your business in our latest blog post: https://lnkd.in/em_wf-Km
We have moved from an economy of ownership to an economy of access.
Businesses can now develop an emotional connection to their customers, rather than a purely transactional relationship - but what exactly should they do to attract, engage and retain their customers?
Read more in Senior Consultant Alex Milne Turner's latest blog post: https://lnkd.in/eaPN_GGs
#subscription #customerloyalty
FT Strategies is delighted to deliver a new programme in partnership with the Google News Initiative (GNI).
The Data & Insights Launchpad offers a practical, intensive three-month experience that will help accelerate data capabilities and solve real business problems. We will work together to identify and scope a data/insight project to work on, design experiments and build a detailed roadmap for success.
Due to high levels of interest, we have extended our application window to Friday 22nd April. Apply now: https://lnkd.in/ecJpRyfq
Thank you International Journalism Festival for having us at your festival in Perugia last week! Our Managing Director Tara Lajumoke and Principal Lisa MacLeod talked on a panel about the sustainable future for newsrooms alongside Google News Initiative's Shweta Bhandary and WAN-IFRA's Alexandra Borchardt
Three key takeaways:
1. Customer-centricity comes first. Who are you trying to reach and what is the content that will engage that audience? It's important to understand your readers so you know what they want to read and how to engage them with the right types of content.
2. What's your USP? Work out what you're doing differently so you can create value for your readers in a way that's distinctive in the market.
3. Define your mission and develop a strategy for success so that your entire organisation is aligned to a shared goal. Sustainability is not a matter simply for the leadership team but for every single department to rally around, from the bottom right up to the top.
#journalism #newsrooms #ijf22
