Solutions for Sports Organisations

We power customer growth through creative and dynamic digital transformation strategies from conception to execution.

Staffed by the experts who successfully transformed the FT’s business model in the face of disruption, FT Strategies can help you to exceed your ambitions by delivering a sustainable growth strategy that will improve your customer engagement, retention, revenue and profit.

• For governing bodies this means engaging and monetising existing and new fans through diversified revenue streams
• We support leagues and teams in optimising content to maintain a consistent dialogue with fans
• For other content publishers and broadcasters, we focus on building loyal fanbases and combatting seasonality effects

We use data and metrics to build a picture of who your prospects are so you can identify, understand, attract and engage the right people and the right time. Our expert consultants will guide you through:

• Customer segmentation and persona development
• Content discovery and distribution strategies
• Lead generation and lead nurturing
• Audience engagement and diversification
• Editorial innovation and content strategy

Pricing can be a thorny topic. Charge too high and you won’t retain your customers. Charge too low and you’ll miss out on opportunities for growing your recurring revenue. How can you gauge your customers’ willingness to pay, increase ARPU through optimised pricing, and avoid cannibalisation? Our monetisation experts will help you understand:

• Price sensitivity and optimum price points
• Engagement-based and dynamic pricing
• Cross-selling and upselling existing customers
• Lifetime value modelling

FT Strategies help financial organisations create a base of highly engaged customers, reduce churn, increase LTV and ARPU by defining exactly what engagement means to you, and building an analytical foundation to influence your customer’s engagement patterns. We specifically focus on:

• Defining your North Star metric
• Customer segmentation and personalisation strategies
• Creating a customer engagement programme
• Next best action modelling
• Measuring value using data and analytics

Customers become loyal when they’re highly engaged and connected to your brand, mission and values. That’s why it’s crucial to understand where they are in the decision-making process, so you can predict triggers for churn and create a strong safety net at each step of the customer lifecycle. Our retentions solutions focus on:

• CRM and customer engagement strategies
• Loyalty and winback strategies
• Involuntary churn and payment optimisation
• Churn prediction and Lifetime value modelling
• Dynamic pricing and rightsizing

Wherever you are on your digital transformation journey, we can help you create a clear roadmap with key metrics to measure success along the way. Our digital transformation solutions include:

• An organisational diagnostic and cultural assessment
• A clear roadmap to accelerate transformation across your organisation
• Implementing a North Star methodology
• A capabilities assessment, so you know where to prioritise your resources for maximum results
• A strategy to build a recurring revenue model

We empower our customers to achieve their growth ambitions by developing new strategies, propositions and experiences. Here are some of our latest insights for financial services to inspire new ideas to drive customer growth.

The FT Strategies consulting team work hand-in-hand with the subject matter experts who delivered the Financial Times digital transformation. This model means we don’t stop at building the strategy. Our network of practitioners, from editorial to data, bring first hand experience of putting strategy to practice, driving tangible business results.

To find out more about how FT Strategies could work with you, or to book a complimentary strategy call please leave your details below. We look forward to hearing from you.