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How we can help

We power customer growth through creative and dynamic digital transformation strategies from conception to execution.

Staffed by the experts who successfully transformed the FT’s business model in the face of disruption, FT Strategies can help you to exceed your ambitions by delivering a sustainable growth strategy that will improve your customer engagement, retention, revenue and profit.

  • For governing bodies this means engaging and monetising existing and new fans through diversified revenue streams
  • We support leagues and teams in optimising content to maintain a consistent dialogue with fans
  • For other content publishers and broadcasters, we focus on building loyal fanbases and combatting seasonality effects

Acquire new customers

We use data and metrics to build a picture of who your prospects are so you can identify, understand, attract and engage the right people and the right time. Our expert consultants will guide you through:

  • Customer segmentation and persona development
  • Content discovery and distribution strategies
  • Lead generation and lead nurturing
  • Audience engagement and diversification
  • Editorial innovation and content strategy

Monetise Assets

Pricing can be a thorny topic. Charge too high and you won’t retain your customers. Charge too low and you’ll miss out on opportunities for growing your recurring revenue. How can you gauge your customers’ willingness to pay, increase ARPU through optimised pricing, and avoid cannibalisation? Our monetisation experts will help you understand:

  • Price sensitivity and optimum price points
  • Engagement-based and dynamic pricing
  • Cross-selling and upselling existing customers
  • Lifetime value modelling

Drive Engagement

FT Strategies help financial organisations create a base of highly engaged customers, reduce churn, increase LTV and ARPU by defining exactly what engagement means to you, and building an analytical foundation to influence your customer’s engagement patterns. We specifically focus on:

  • Defining your North Star metric
  • Customer segmentation and personalisation strategies
  • Creating a customer engagement programme
  • Next best action modelling
  • Measuring value using data and analytics

Boost Retention & Lifetime Value

Customers become loyal when they’re highly engaged and connected to your brand, mission and values. That’s why it’s crucial to understand where they are in the decision-making process, so you can predict triggers for churn and create a strong safety net at each step of the customer lifecycle. Our retentions solutions focus on:

  • CRM and customer engagement strategies
  • Loyalty and winback strategies
  • Involuntary churn and payment optimisation
  • Churn prediction and Lifetime value modelling
  • Dynamic pricing and rightsizing

Digital Transformation

Wherever you are on your digital transformation journey, we can help you create a clear roadmap with key metrics to measure success along the way. Our digital transformation solutions include:

  • An organisational diagnostic and cultural assessment
  • A clear roadmap to accelerate transformation across your organisation
  • Implementing a North Star methodology
  • A capabilities assessment, so you know where to prioritise your resources for maximum results
  • A strategy to build a recurring revenue model

I cannot compare it to any other consulting project that I have engaged with before. The access to unique knowledge is inspiring and stimulates many old and new questions in my organisation.

Director of Subscription Strategy

This is a new form of consulting. You're coming with the brains and the FT experience. You're changing consulting for the better, I really mean it!

Group Chief Data Officer

The recommendations, experiments and quick wins that come out of our sessions are invaluable. Also, having access to experts has been great, particularly as we look to create our own RFV propensity model.

Director of Consumer Marketing

One of the most valuable consulting projects I've been involved with. The FTS team was incredibly knowledgeable and responsive as they guided us through the process.

Director of Analytics Analytics Manager
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Insights recommended for you

We empower our customers to achieve their growth ambitions by developing new strategies, propositions and experiences. Here are some of our latest insights for financial services to inspire new ideas to drive customer growth.

How do you connect with both young and old, rich and poor fans who may live five or 5,000 miles from the stadium?

Find out more

Focusing on engagement can give you the confidence, supported by proven data models, to give up short term revenue in exchange for greater rewards later.

Find out more

To unlock fan attention during the long and dreaded NFL off-season, Sports Organisations must focus on a broader understanding of engagement than just content creation and cross-selling.

Find out more

With a recession looming, subscription fatigue is a common concern for businesses with recurring fees. Here are how five membership organisations are navigating this and how to build a resilient membership business.

Find out more

On-demand webinar: Demystifying First Party Data

Do you understand first party data and why it is crucial for commercial success? First party data underpins the critical growth engines within media businesses (whether that is news publishing, video on demand, or broadcasting).

In this on-demand webinar, FT Strategies Subscription Strategy Lead, George Montagu not only covers the essentials of first party data, but also guides you in the steps you can take to develop your first party data for commercial success and factor it into your strategy. It includes an interactive Workshop that the FT Strategies team typically run with clients.

Watch the preview, or access the full video via the button below.

Watch the full video
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Meet our consulting team for Sports

The FT Strategies consulting team work hand-in-hand with the subject matter experts who delivered the Financial Times digital transformation. This model means we don’t stop at building the strategy. Our network of practitioners, from editorial to data, bring first hand experience of putting strategy to practice, driving tangible business results.

Jon Slade
Chief Commercial Officer
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Jon Slade
Chief Commercial Officer

Jon is Chief Commercial Officer at the Financial Times, where he oversees the FT’s consumer subscriptions business, global advertising sales and operations, newspaper operations and the FT Specialist division.

During his time at the FT, he oversaw the successful shift in subscription strategy from the metered model to trials, contributing to the FT reaching its long-time goal of one million paying readers. Prior to his current role Jon served as the FT’s B2C managing director, as well as commercial director for global digital advertising and insight.

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Aled John
Interim Managing Director
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Aled John
Interim Managing Director

Aled has over eleven years’ experience in the media, overseeing strategy, product, new venture creation and editorial. Previously he was Head of Membership Strategy and Business Development at Condé Nast, where he launched their B2B subscription title Vogue Business.

Aled cut his teeth in TV news at ITN and later received his MBA from Cambridge University. Outside of the day job, his kids keep him busy and he is also a trustee and director of DeliverAid, a charity helping those suffering from food poverty started during the pandemic.

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George Adelman
Principal
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George Adelman
Principal

George joins us from Monitor Deloitte with over a decade of experience in strategy consulting and in-house advisory. Leading strategy development, service design and digital transformation teams, he has advised senior leadership from across both the public and private sectors.

He has an ACII and a Masters from the London School of Economics.

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Daisy Donald
Principal and Head of Americas
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Daisy Donald
Principal and Head of Americas

Daisy joins us from Reuters where she was Director of Global Customer Experience overseeing their website and reader revenue.

Before that, she spent over eight years leading customer research teams in London and New York at the Financial Times and beyond, working closely with the B2B sales and product teams to define key strategic research initiatives. She has an EMBA from the IE Business School, Madrid.

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Tony Leung
Commercial Lead
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Tony Leung
Commercial Lead

Tony manages our business development, sales operations and internal processes. His previous roles were as a Commercial Development Manager at CIL Management Consultants, which provided due diligence and strategic consulting to private equity funds, and as a Senior Research Analyst at Preqin, a global B2B information provider to the alternative assets industry.

He holds a Bsc in Economics from the University of Bath and is a keen squash player.

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Tim Part
Senior Manager
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Tim Part
Senior Manager

Tim has over fifteen years’ in corporate strategy, marketing and regulatory roles, including as Senior Sports Consultant at MTM London, Strategy Manager for Ofcom and Brand Manager at ITV. He also has a BA in Russian and Czech from the University of Oxford, and is an avid cricket fan.

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Aliya Itzkowitz
Manager
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Aliya Itzkowitz
Manager

Aliya joins us from Dataminr, where she was in charge of expanding the use of A.I. technology in newsrooms across the EMEA region. Before that, she was a journalist at Bloomberg in London and an analyst at Deutsche Bank in New York. Outside of work, Aliya is one of Britain's top fencers and has represented Team GB at six World Championships. She has a BA from Harvard University and an MBA from Said Business School, University of Oxford.

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Gareth Welsh
Manager
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Gareth Welsh
Manager

Gareth has over 10 years of experience in digital engagement and transformation. He has worked extensively across Europe and Asia (specifically Hong Kong) delivering user-centric projects from strategy to execution in both the Fitness-tech and Sport Retail sectors. He recently spent over 3 years in the leadership team of a thriving B2B2C fitness subscription business. He developed teams that implemented mechanics to grow enrollment, build retention and scale recurring revenue.

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