Solutions for Arts and Culture
Transform and future-proof your business with our data, digital
and change consulting solutions for Arts and Cultural organisations.
Insights recommended for you
We empower our customers to achieve their growth ambitions by developing new strategies, propositions and experiences. Here are some of our latest insights to inspire new ideas to drive customer growth in the arts sector.
Arts organisations are undergoing a shift from public funding to diversifying their revenue and serving new audiences. Here's how organisations should respond to position themselves for success.
With a recession looming, subscription fatigue is a common concern for businesses with recurring fees. Here are how five membership organisations are navigating this and how to build a resilient membership business.
Arts organisations are creating “innovative membership offerings” to satisfy creative communities in both the physical and digital worlds. Here are five organisations that are diversifying their offerings and ways of working.
A discovery-led experimental approach to product development lies at the heart of successful digital businesses. In this blog we discuss how you can design experiments that put validated learning at the heart of your approach.
Supporting the growth of the National Theatre’s new on-demand streaming platform
After the National Theatre's successful launch of their online streaming service during the pandemic, they approached our team to support them in making it a sustainable and continuous revenue stream. We worked collaboratively to create a roadmap towards a sustainable subscription model and provided practical advice on reducing subscriber churn.
Director of Digital, Emma Keith, said "their knowledge of subscription businesses is unparalleled and backed up with real-world experience. They challenged us to think outside our comfort zone in a supported yet rigorous way".
How we can help
We power customer growth through creative and dynamic digital transformation strategies from conception to execution.
Staffed by the experts who successfully transformed the FT’s business model in the face of disruption, FT Strategies can help you to exceed your ambitions by delivering a sustainable growth strategy that will improve your customer engagement, retention, revenue and profit.
Wherever you are on your digital transformation journey, we can help you move forward, faster.
Acquire new customers
We use data and metrics to build a picture of who your prospects are so you can identify, understand, attract and engage the right people and the right time. Our expert consultants will guide you through:
- Customer segmentation and persona development
- Content discovery and distribution strategies
- Lead generation and lead nurturing
- Audience engagement and diversification
- Editorial innovation and content strategy
Pricing can be a thorny topic. Charge too high and you won’t retain your customers. Charge too low and you’ll miss out on opportunities for growing your recurring revenue. How can you gauge your customers’ willingness to pay, increase ARPU through optimised pricing, and avoid cannibalisation? Our monetisation experts will help you understand:
- Price sensitivity and optimum price points
- Engagement-based and dynamic pricing
- Cross-selling and upselling existing customers
- Lifetime value modelling
FT Strategies help financial organisations create a base of highly engaged customers, reduce churn, increase LTV and ARPU by defining exactly what engagement means to you, and building an analytical foundation to influence your customer’s engagement patterns. We specifically focus on:
- Defining your North Star metric
- Customer segmentation and personalisation strategies
- Creating a customer engagement programme
- Next best action modelling
- Measuring value using data and analytics
Boost Retention & Lifetime Value
Customers become loyal when they’re highly engaged and connected to your brand, mission and values. That’s why it’s crucial to understand where they are in the decision-making process, so you can predict triggers for churn and create a strong safety net at each step of the customer lifecycle. Our retentions solutions focus on:
- CRM and customer engagement strategies
- Loyalty and winback strategies
- Involuntary churn and payment optimisation
- Churn prediction and Lifetime value modelling
- Dynamic pricing and rightsizing
Wherever you are on your digital transformation journey, we can help you create a clear roadmap with key metrics to measure success along the way. Our digital transformation solutions include:
- An organisational diagnostic and cultural assessment
- A clear roadmap to accelerate transformation across your organisation
- Implementing a North Star methodology
- A capabilities assessment, so you know where to prioritise your resources for maximum results
- A strategy to build a recurring revenue model
I cannot compare it to any other consulting project that I have engaged with before. The access to unique knowledge is inspiring and stimulates many old and new questions in my organisation.
This is a new form of consulting. You're coming with the brains and the FT experience. You're changing consulting for the better, I really mean it!
The recommendations, experiments and quick wins that come out of our sessions are invaluable. Also, having access to experts has been great, particularly as we look to create our own RFV propensity model.
One of the most valuable consulting projects I've been involved with. The FTS team was incredibly knowledgeable and responsive as they guided us through the process.Analytics Manager
Meet the FT Strategies team
The FT Strategies consulting team work hand-in-hand with the subject matter experts who delivered the Financial Times digital transformation. This model means we don’t stop at building the strategy. Our network of practitioners bring first hand experience of putting strategy to practice and driving tangible business results.
Chief Commercial Officer
Deputy Managing Director
Head of Data and Insights
We've helped companies around the
- and we can do the same for you.