Solutions for Broadcast Media

Jon is Chief Commercial Officer at the Financial Times, where he oversees the FT’s consumer subscriptions business, global advertising sales and operations, newspaper operations and the FT Specialist division.

During his time at the FT, he oversaw the successful shift in subscription strategy from the metered model to trials, contributing to the FT reaching its long-time goal of one million paying readers. Prior to his current role Jon served as the FT’s B2C managing director, as well as commercial director for global digital advertising and insight.

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Tara is Managing Director of FT Strategies. Before joining the FT, Tara worked at McKinsey's London office and previously at Goldman Sachs in Europe, the Middle East, Africa and the US. She has over 15 years’ experience, serving clients across multiple sectors on strategy, digital and transformation.

She is a Fulbright Scholar and MBA graduate of Harvard Business School, and serves on the Board of the The Bureau of Investigative Journalism. She is passionate about mentoring underprivileged youth and is a proud mum to three boys.

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Aled has over eleven years’ experience in the media, overseeing strategy, product, new venture creation and editorial. Previously he was Head of Membership Strategy and Business Development at Condé Nast, where he launched their B2B subscription title Vogue Business.

Aled cut his teeth in TV news at ITN and later received his MBA from Cambridge University. Outside of the day job, his kids keep him busy and he is also a trustee and director of DeliverAid, a charity helping those suffering from food poverty started during the pandemic.

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George joins us from Monitor Deloitte with over a decade of experience in strategy consulting and in-house advisory. Leading strategy development, service design and digital transformation teams, he has advised senior leadership from across both the public and private sectors.

He has an ACII and a Masters from the London School of Economics.

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Daisy has over 10 years experience in publishing and media. She was previously the Director of Global Customer Experience at Reuters and led the build of their subscriptions business. Before that, managed the customer research teams in the FT, working closely with the subscription, product and editorial teams to improve their offering through deep customer understanding.

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George has spent the last four years guiding the FT’s data strategy as it balances revenue and risk. Most recently, he founded and continues to lead a cross-departmental FT team focused on the future of marketing & advertising in the context of restrictions on online tracking.

George also holds an MBA from IE Business School and is a very proud member of Surrey County Cricket Club.

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Tony manages our business development, sales operations and internal processes. His previous roles were as a Commercial Development Manager at CIL Management Consultants, which provided due diligence and strategic consulting to private equity funds, and as a Senior Research Analyst at Preqin, a global B2B information provider to the alternative assets industry.

He holds a Bsc in Economics from the University of Bath and is a keen squash player.

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Niall is a Senior Manager at FT Strategies with over 9 years experience in consulting. Prior to joining the FT, he held roles at Monitor Deloitte and Deloitte Digital helping some of the largest consumer, media and tech businesses in the world create and implement sustainable strategies.

Lettie has 10 years experience in management consulting and in-house strategy, previously at L.E.K. Consulting and Bulb Energy.

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Tim has more than 15 years' experience of building direct-to-consumer propositions including in specialist sports roles at Two Circles, the England & Wales Cricket Board (ECB) and MTM Sport. He has led the Subscriptions Academy for three years, the flagship programme of our partnership with Google News Initiative, supporting multiple European publishers in improving their reader revenue performance, devising North Star frameworks, and building strong governance structures. He is also a huge fan of US sports (Packers, Avalanche, Blue Jays) and has won his fantasy NFL league in four of the last five seasons.

Spartak is a Manager at FT Strategies with over five years of experience in strategy consulting and financial services. He previously worked at McKinsey & Company focusing on engagements around digital strategy and customer experience in the banking sector. Prior to that, he was an equity research summer analyst at Goldman Sachs and a relationship manager at UniCredit. He holds an MSc in Economic Policy from University College London.

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Isabella has over 3 years of experience in digital transformation and strategy. Drawing from her background, Isabella helps publishers build the foundation to become a reader-first organisation and grow digital revenue. Prior to joining FT Strategies, Isabella worked at Accenture and has aided the Government of Colombia and Aruba in adopting digital strategies.

Prior to joining FT Strategies, Edouard worked at KPMG as a Senior Consultant in strategy in financial services. He has worked on growth strategy projects, and specialised in finding innovative business models for both startups and legacy market players. Edouard also holds an Msc from Sciences Po Paris and ESSEC Business School.

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Aliya has 5+ years of experience across Media, Finance and Technology. She previously worked at Dataminr, brining A.I. technology to newsrooms across EMEA. Prior to that, she worked as a journalist at Bloomberg and as an analyst on Wall Street. She has a BA from Harvard University and an MBA from Said Business School, University of Oxford.

Ben is a Senior Consultant at FT Strategies with extensive experience working with global publishers.He previously worked on the Audience Diversity Academy to help six EMEA publishers diversify their audience and build engagement among target segments. Prior to joining FT Strategies, Ben was an independent newsroom and content strategy consultant. He has ten years of experience in newsroom transformation and audience development from his time working at The Guardian and The Times.

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Zak is a Management Consultant from KPMG, experienced in technology sourcing strategy, data analysis, journey mapping and customer experience (cx) strategy design. He studied BSc International Management at the University of Bath, which included a placement year in Paris. Interests outside of work include fitness and volunteering. He recently participated in the Mosaic Mentoring scheme for the Prince's Trust, helping underprivileged youth to bridge the aspirations-attainment gap by boosting their confidence, self-efficacy and long-term employability.

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