FT Diversify is an advanced AI analytics tool designed to help publishers attract and engage a diverse audience and unlock new growth opportunities.

Using intelligent algorithms with machine learning, FT Diversify scans your content for hidden, unconscious biases, helping to create balanced and inclusive content. It provides actionable insights that show how audiences are interacting with your content with suggestions on how to improve reach and engagement.

FT Diversify is launching soon! We invite you to join our waitlist and be the first to get access with an exclusive 3-month free trial.

FT Strategies is the digital growth consultancy from the Financial Times offering solutions to help organisations transform digitally, drive customer growth, monetise audiences, and future-proof their businesses.

We are delighted to launch FT Diversify, a new AI-powered analytics tool that provides data-led recommendations to help publishers reach and engage new audiences.

FT Diversify is an advanced analytics tool powered by AI with intelligent alorithms and machine learning capabilities.

Whether you’re a publisher looking to engage and monetise new audiences or a journalist focused on creating unbiased and inclusive content, FT Diversify can help.

FT Diversify is available as a web analytics tool or a Chrome extension. It can be set up in a matter of minutes and doesn't require any integrations or complex configuration.

Advanced analytics models examine your sources, tone, language and images to spot bias and recommend how to make your content more inclusive. The process is fast, rigorous, and objective, so you can publish efficiently with confidence.

Learn how your content performs with under-represented audiences. Compare diversity scores for each article over a specific period of time, find examples of your most and least inclusive content, and identify the most engaging topics and formats.

Get bespoke recommendations on how to improve audience reach and engagement. Suggestions range from prompts to include more female sources or diverse images, to commissioning content on new topics.

The FT Diversify dashboard makes your metrics clear and digestible, so you can easily present the drivers and impact to writers, editors, commercial stakeholders and the wider business.

As you’re writing a draft, you will receive real-time ‘nudge’ reminders to include more balanced language or diverse images. This will help you and your colleagues keep diversity and inclusion top of mind and build better habits.

FT Diversify is easy to use and journalists and writers can simply download the FT Diversify Chrome extension and access the analytics with no third-party integrations or complex configurations required.

Audience diversity is no longer something that media organisations can ignore and many are asking us the same question: how can we reach and engage new audiences? This is why we developed FT Diversify, a new AI-powered analytics tool that provides data-led recommendations to help publishers create inclusive content that resonates.

Using advanced algorithms, FT Diversity scores your content based on diversity metrics, enriches your analytics data, and recommends how to better engage underrepresented groups and reach new audiences.

With FT Diversify, your content will reflect your values and show that you respect and can resonate with different audiences. This will strengthen your brand reputation, build readers’ trust and encourage social progress.

• Spot hidden unconscious bias in your writing
• Connect and resonate with under-represented groups
• Engage a diverse audience with inclusive content
• Adapt your strategy to create real social and brand impact

Engaging and monetising a wider and more diverse audience is a significant growth opportunity for publishers. More loyal readers ultimately lead to increased revenue and profits. FT Diversify enables you to attract and engage a wider readership with inclusive content that resonates.

• Attract new readers and unlock new revenue streams
• Monetise your audience through reader revenue and advertising
• Spot commercial growth opportunities with AI-powered analytics
• Use data-led recommendations to evolve your strategy

Many factors influence audience diversity, from the composition of your team to the topics you cover, so it can be hard to know where to focus attention. FT Diversify helps you identify the first steps, quantify the scale of the problem, and set meaningful targets.

• Understand how your content performs with specific audience groups
• View topic metrics that show what is resonating with your target group
• Use diversity ratings to rank your most and least inclusive content
• Compare diversity scores over different timeframes to show improvement

FT Diversify offers suggestions on how to improve your content, what new formats to invest in, and how to coach your editorial team. It integrates with your workflow to save time and effort on manual tasks and gives writers, editors and business leaders peace of mind that every piece of content published is as inclusive as possible.

• Coach your editorial team to develop better habits
• Build diversity checks into your content production workflow
• Get proactive ‘nudges’ as a reminder to create balanced content
• Save time and effort by automating manual tasks

We invite you to join our waitlist and be the first to get access with an exclusive 3-month free trial.