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    OUR SERVICES

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    Digital Advertising

    Maximise the value of your audience through advertising strategies that balance revenue generation with user experience. 

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    Content & Audience Strategy

    Attract, engage, and grow high-value audiences through data-informed content and audience engagement strategies.

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    Pricing, Packaging & Promotions

    Drive revenue growth through dynamic pricing, compelling bundling and targeted promotional campaigns.

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    Subscription Growth & Retention

    Turn engaged users into long-term subscribers with optimised access models, frictionless conversion journeys and churn reduction strategies.

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    B2B Subscriptions & Licences

    Grow your B2B revenue with proven approaches for prospecting, pricing, the sales process, licence engagement and account management.

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    First-Party Data Strategy

    Develop and execute a first-party data strategy that secures future audiences, improves conversion rates and demands higher ad yields.

    FEATURED INSIGHTS

    OUR IMPACT

    Supporting EL PAÍS on the path from 120,000 to 350,000 digital subscribers

     

    Supporting EL PAÍS on the path from 120,000 to 350,000 digital subscribers

    We began our partnership with EL PAÍS in late 2021 when they had around 120,000 subscribers. In the 6 months following our work with them, we were delighted to see that they had grown their subscriptions by 50% - achieving 180,000 subscribers in June of 2022. Now EL PAÍS is the top-ranking Spanish-language media outlet, with more than 350,000 digital subscribers.

    How did they achieve such rapid growth and how did FT Strategies help?

    Read Case Study

    OUR EXPERTS

    Aled John
    Director, Deputy Managing Director
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    Aled John
    Director, Deputy Managing Director

    Aled has over ten years experience in the media, overseeing strategy, product, new venture creation and editorial. Previously he was Head of Membership Strategy and Business Development at Condé Nast, where he launched their B2B subscription title Vogue Business.

    Aled cut his teeth in TV news at ITN and later received his MBA from Cambridge University. Outside of the day job, his kids keep him busy and he is also a trustee and director of DeliverAid, a charity helping those suffering from food poverty started during the pandemic.

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    Sabrina Daryanani
    Principal
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    Sabrina Daryanani
    Principal

    Sabrina is a Principal Consultant and heads up FT Strategies’ growth into APAC. She has over 12 years in digital transformation and strategic guidance across different industries such as media, e-commerce and financial services. Prior to joining FT Strategies, she worked in global roles for publishers such as The Economist, Condé Nast and The Wall Street Journal, driving revenue growth through improved customer experience, retention strategies and audience insight.

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    George Montagu
    Head of Insights
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    George Montagu
    Head of Insights

    George is Head of Insights at FT Strategies and an expert in the media industry and its accompanying business models. George has led and contributed to a number of high-profile projects including the News Sustainability Project, the National Theatre and various leading European news publishers. Prior to joining FT Strategies, George spent 4 years guiding FT's data strategy and their future approach to marketing & advertising.

    George holds an MBA from IE Business School and is a regular speaker at media events (including the JournalismAI Launch Event 2023).

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    Brundan Haran
    Senior Manager
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    Brundan Haran
    Senior Manager

    Brundan is a Senior Manager with over 10 years of experience as a strategy consultant in APAC and EMEA. He previously worked at PwC Strategy& advising diverse companies on corporate strategy, M&A due diligence and business model innovation across a range of sectors.

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