Grow your audience, engagement and revenue
As audience behaviour evolves and revenue models fragment, media organisations face a pivotal question: how can they grow revenue while strengthening the value of their audience relationships?
At FT Strategies, we help organisations unlock commercial growth through user-centric strategies and evidence-based decision making. Drawing on the Financial Times’ own experience of building a profitable digital business, we combine data, experimentation and deep market insight to accelerate revenue and resilience.
Our expertise spans audience and content strategy, subscription growth and retention, pricing and packaging, B2B licences and digital advertising. Whether you are seeking to strengthen your core business or develop new commercial models, we help you design and deliver growth strategies that last.
OUR SERVICES
Content & Audience Strategy >
Attract, engage, and grow high-value audiences through data-informed content and audience engagement strategies.
Subscription Growth & Retention >
Turn engaged users into long-term subscribers with optimised access models, frictionless conversion journeys and churn reduction strategies.
Revenue Diversification >
Build and scale new income streams that strengthen commercial resilience, drive sustainable growth and reduce reliance on traditional revenue models.
Digital Advertising >
Maximise the value of your audience through advertising strategies that balance revenue generation with user experience.
B2B Subscriptions & Licences >
Grow your B2B revenue with proven approaches for prospecting, pricing, the sales process, licence engagement and account management.
Pricing, Packaging & Promotions >
Drive revenue growth through dynamic pricing, compelling bundling and targeted promotional campaigns.
OUR EXPERTS
Director
Lisa has over 25 years of experience in print-to-digital transformation, most notably at the Financial Times where she led newsroom operations, was an Assistant Editor and Managing Editor, Associate Editor and Head of Operations for FT.com. She led group-wide digital transformation projects at both of South Africa’s biggest publishers, Tiso Blackstar (now Arena Holdings) and Naspers’s 24.com.
Lisa is a former Vice President of the World Association of News Publishers, advisor and coach with Women in News, a board member of the World Editors Forum, Leader in Residence at the University of Lancashire and Chair of the advisory board of the Journalism Innovation Leaders faculty.
Director
George has over a decade of experience in strategy consulting and in-house advisory. Leading strategy development, service design and digital transformation teams, he has advised senior leadership across both the public and private sectors.
He has an ACII and a Masters from the London School of Economics.
Head of Insights
George is Head of Insights at FT Strategies and an expert in the media industry and its accompanying business models. George has led and contributed to a number of high-profile projects including the News Sustainability Project, the National Theatre and various leading European news publishers. Prior to joining FT Strategies, George spent 4 years guiding FT's data strategy and their future approach to marketing & advertising.
George holds an MBA from IE Business School and is a regular speaker at media events (including the JournalismAI Launch Event 2023).
Senior Manager
Brundan is a Senior Manager with over 10 years of experience as a strategy consultant in APAC and EMEA. He previously worked at PwC Strategy& advising diverse companies on corporate strategy, M&A due diligence and business model innovation across a range of sectors.
OUR IMPACT
Supporting EL PAÍS on the path from 120,000 to 350,000 digital subscribers
We began our partnership with EL PAÍS in late 2021 when they had around 120,000 subscribers. In the 6 months following our work with them, we were delighted to see that they had grown their subscriptions by 50% - achieving 180,000 subscribers in June of 2022. Now EL PAÍS is the top-ranking Spanish-language media outlet, with more than 350,000 digital subscribers.
How did they achieve such rapid growth and how did FT Strategies help?
FEATURED INSIGHTS
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