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Aled is the Group Strategy Director of the Financial times. He has over ten years of experience in the media, overseeing strategy, product, new-venture creation and editorial. Previously, he was Head of Membership Strategy and Business Development at Condé Nast, where he launched their B2B subscription title Vogue Business, before joining FT Strategies as Director and Deputy Managing Director.

Aled cut his teeth in TV news at ITN and later received his MBA from Cambridge University. Outside of the day job, his kids keep him busy and he is also a trustee and director of DeliverAid, a charity helping those suffering from food poverty started during the pandemic.

George has over a decade of experience in strategy consulting and in-house advisory. Leading strategy development, service design and digital transformation teams, he has advised senior leadership across both the public and private sectors.

He has an ACII and a Masters from the London School of Economics.

Lisa has over 25 years of experience in print-to-digital transformation, most notably at the Financial Times where she led newsroom operations, was an Assistant Editor and Managing Editor, Associate Editor and Head of Operations for FT.com. She led group-wide digital transformation projects at both of South Africa’s biggest publishers, Tiso Blackstar (now Arena Holdings) and Naspers’s 24.com.

Lisa is a former Vice President of the World Association of News Publishers, advisor and coach with Women in News, a board member of the World Editors Forum, Leader in Residence at the University of Lancashire and Chair of the advisory board of the Journalism Innovation Leaders faculty.

Adriana Whiteley is a director at FT Strategies. She has over 25 years experience in TMT strategy consulting, research and M&A, having led projects in print and digital publishing, IPTV/OTT video, software services, broadband and broadcast infrastructure.

Adriana started her career at McKinsey, Telefónica, and an M&A boutique in Brazil/Spain. She later worked for Ovum Consulting UK (now Omdia) as director for transaction support projects and for Farncombe (now Cartesian) as head of Strategy Practice.  Adriana graduated as a journalist and is part of the Institution of Engineers (IET) Media Network Committee.

Tony manages our business development, sales operations and internal processes. His previous roles were as a Commercial Development Manager at CIL Management Consultants, which provided due diligence and strategic consulting to private equity funds, and as a Senior Research Analyst at Preqin, a global B2B information provider to the alternative assets industry.

He holds a BSc in Economics from the University of Bath and is a keen squash player.

Emanuele is the Head of Analytics at FT Strategies and has worked with clients in developing engagement metrics, building data architectures and conducting business analyses and insights. He previously spent seven years at Realised UNLIMITED, a boutique analytics consultancy.

Lettie is a Principal at FT Strategies and a strategy and product leader with extensive experience helping organisations navigate change, develop customer-centric propositions and build sustainable growth models. She specialises in strategy consulting, value proposition design, customer segmentation and commercial model development for media, cultural and content businesses.

As a Principal, Lettie partners with news, media and cultural organisations around the world to solve complex strategic challenges and design the products, customer journeys and operating models that power long-term growth. She leads multi-phase transformation programmes, bringing together cross-functional teams to align stakeholders, clarify priorities and deliver measurable commercial and audience outcomes.

Before joining FT Strategies, Lettie worked in strategy consulting at L.E.K. Consulting, led strategic initiatives at energy scale-up Bulb, and held strategy and advisory roles within the Royal Household at Buckingham Palace. She is known for her clear storytelling, thoughtful mentoring style and ability to turn complex problems into simple, compelling plans of action.

Alexandra Terizakis is a Principal at FT Strategies and a senior strategy leader with deep experience helping media, technology and consumer businesses design digital-first operating models and unlock new revenue streams. She specialises in growth strategy, audience segmentation, large-scale transformation programmes and cross-functional delivery.

As a Principal, Alexandra partners with C-suite leaders at global media groups to shape and implement digital-first strategies that drive sustainable growth. She has led multi-workstream programmes on paywall optimisation, audience and revenue strategy, and AI adoption, often in collaboration with the Google News Initiative. Drawing on experience across consulting, marketplaces and live events, she is skilled at turning ambiguous problems into clear roadmaps, aligning senior stakeholders, and delivering measurable commercial and operational outcomes.

Before joining FT Strategies, Alexandra held roles at Pollen, Deliveroo and Deloitte, where she owned P&L for large-scale live events, scaled regional delivery operations and supported financial services and telecoms clients on cost optimisation, Agile capability building and AI proof-of-concepts. Known for her calm, outcome-focused style and strong project management skills, she brings a mix of analytical rigour, creativity and empathy to every engagement.

Prior to joining the FT, Niall helped design and implement growth strategies for some of the largest consumer, media and tech businesses in the world, as a strategy consultant at Monitor Deloitte.

He is the Founder of Peregrine, an organisation which equips the leaders of small businesses (as well as social enterprises and charities) to set their organisations up in ways that allow them to be transitioned to new leadership, scaled, or exited in the future.

Edouard has more than seven years of experience working on growth strategy projects in both financial services and news publishing. He has worked on defining sustainable business models and helping news publishers start or grow their subscription models (subscription funnel, pricing, B2B and B2C growth).

Edouard holds an MSc from Sciences Po Paris and ESSEC Business School.

Brundan is a Senior Manager with over 10 years experience as a strategy consultant working with leading companies across technology, media and retail.  Brundan previously worked at PwC, advising on corporate growth strategy, M&A due diligence, new business models, operating model design and digital transformation.

Aliya is a Senior Manager at FT Strategies, where she has worked with over 50 news companies worldwide. Her work focuses on helping media companies build more resilient business models. This often involves navigating the disruption and opportunities that AI presents for the news industry. Prior to the FT, she worked at Dataminr, Bloomberg, and Deutsche Bank; and was on the British national fencing team. She is a past member of the FT's Next Generation Board.

She works with news publishers and adjacent sectors to design and implement data-informed strategies for digital growth. Core to this work is understanding audiences engagement and strengthening the value proposition. As a Senior Manager, she leads with empathy, helping clients clarify their goals, test new propositions and embed new ways of working that support transformation. Aliya has worked in the US, Europe, India and Latam, where she has built experience across media, finance and startup environments. She speaks Spanish, French & Hindi. A former team GB athlete, she brings discipline and a strong team mentality to her consulting work.

Gareth has over 10 years of experience in digital engagement and transformation. He has worked extensively across Europe and Asia (specifically Hong Kong) delivering user-centric projects from strategy to execution in both the Fitness-tech and Sport Retail sectors. He recently spent over 3 years in the leadership team of a thriving B2B2C fitness subscription business. He developed teams that implemented mechanics to grow enrollment, build retention and scale recurring revenue.

Sahas is a Manager at FT Strategies with expertise in digital transformation, revenue diversification and customer growth. Joining as one of the earliest members of our team, he has advised over 50 global media organisations across EMEA, APAC, and the US, building commercial and operating models spanning advertising, direct-to-consumer and B2B. He also supported our APAC expansion while spending a year in Singapore.

Previously, Sahas founded a social enterprise improving mobility for children with disabilities in India. He holds a BSc in Management from the London School of Economics and brings a multicultural perspective from an upbringing across Sweden, Malaysia, the UAE and India.

Devon is a Manager at FT Strategies with over 8 years of experience in media. Previously with the FT in New York, Devon was the Head of Luxury Advertising for the arts, travel and spirits verticals. Focused on growing the FT’s presence in the US market, she drove revenue by introducing multi-faceted advertising programs. She holds an MBA from London Business School.

At FT Strategies, Valerio works with publishers and digital businesses around the world to design and implement AI-enabled growth strategies. He has helped deploy AI across 24 global publishers, delivering up to 300% traffic growth, 40% process automation and a 12-month roadmap of more than 30 AI initiatives. He has also led cross-functional design teams that achieved a 10x increase in paid subscriptions and significantly improved programmatic advertising performance.

Prior to joining FT Strategies, Valerio was a Strategic Initiatives Program Manager in Global Operations at Meta, where he managed high-impact strategy and operations projects, redesigned vendor engagement models across EMEA, APAC and the US, and delivered tooling upgrades that reduced routine task time by 66%. Earlier in his career, he spent four years at Insigniam working with large enterprises on breakthrough performance and innovation programmes. He combines rigorous analysis with a collaborative, product-minded approach, helping senior stakeholders move from AI hype to practical, scalable solutions that deliver measurable outcomes.

At FT Strategies, Lamberto leads work on reader-first models, next-generation audience preferences and newsroom transformation. He has overseen major industry studies, including Next Gen News and the News Sustainability Project, and works with publishers across EMEA and APAC to turn insight into growth strategies that reshape content, culture and operating models.

Before joining FT Strategies, Lamberto was a Research Analyst at Enders Analysis, where he analysed the press section, including platform dynamics and media regulation. He holds a degree in Media & Communication Governance from the London School of Economics and speaks three languages fluently - English, Italian, and French.

With a background in mechanical engineering and experience across sectors including consumer, manufacturing, food and beverage, telecommunications, logistics and the public sector, Shaun brings a structured, first-principles approach to complex problems. He combines logical thinking and analytical problem-solving with strong stakeholder management skills, helping clients make strategic decisions grounded in data and clear financial logic.

At FT Strategies, Shaun works with organisations to define growth and transformation strategies, shape business and operating models, and turn insight into practical implementation plans. Prior to joining FT Strategies, he spent five years in EY’s Business Consulting practice in New Zealand, progressing from Consultant to Manager and leading multi-disciplinary teams on strategy and transformation programmes. Known for his collaborative style and focus on building strong, friendly working relationships, Shaun enjoys brainstorming with colleagues, getting into “flow” during focused analysis, and coaching others to build their consulting toolkit.

At FT Strategies, Chloe works with organisations around the world to grow recurring revenue, strengthen engagement and develop customer-centric digital products. She draws on experience in content and UX design, journey mapping and newsroom workflows to help clients translate complex challenges into clear strategies, intuitive experiences and accessible content. Her consulting work is underpinned by strong qualitative and quantitative research skills, as well as a deep understanding of how news organisations operate.

Before joining FT Strategies, Chloe was a Consultant at Deloitte Digital, where she contributed to large-scale digital transformation programmes for public sector and financial services clients, using insight from user research and data to improve products and services. Earlier in her career, she worked at NBC News as Executive Assistant to the Senior Vice President of Worldwide Newsgathering and later as an Assignment Editor on the national breaking news desk, after starting out as a News Associate. Chloe holds a BA from Yale University and an MSc from the University of Oxford. She is known for her collaborative style, meticulous approach to writing and editing, and her ability to turn complex ideas into clear, engaging narratives.

Ben is a Manager at FT Strategies with extensive experience working with global publishers. He previously worked on the Audience Diversity Academy to help six EMEA publishers diversify their audience and build engagement among target segments. Prior to joining FT Strategies, Ben was an independent newsroom and content strategy consultant. He has ten years of experience in newsroom transformation and audience development from his time working at The Guardian and The Times.

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