OUR SERVICES

OUR EXPERTS

Lisa MacLeod
Director
Lisa MacLeod
Director

Lisa has over 25 years of experience in print-to-digital transformation, most notably at the Financial Times where she led newsroom operations, was an Assistant Editor and Managing Editor, Associate Editor and Head of Operations for FT.com. She led group-wide digital transformation projects at both of South Africa’s biggest publishers, Tiso Blackstar (now Arena Holdings) and Naspers’s 24.com.

Lisa is a former Vice President of the World Association of News Publishers, advisor and coach with Women in News, a board member of the World Editors Forum, Leader in Residence at the University of Lancashire and Chair of the advisory board of the Journalism Innovation Leaders faculty.

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George Adelman
Director
George Adelman
Director

George has over a decade of experience in strategy consulting and in-house advisory. Leading strategy development, service design and digital transformation teams, he has advised senior leadership across both the public and private sectors.

He has an ACII and a Masters from the London School of Economics.

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Adriana Whiteley
Director
Adriana Whiteley
Director

Adriana Whiteley is a director at FT Strategies. She has over 25 years experience in TMT strategy consulting, research and M&A, having led projects in print and digital publishing, IPTV/OTT video, software services, broadband and broadcast infrastructure.

Adriana started her career at McKinsey, Telefónica, and an M&A boutique in Brazil/Spain. She later worked for Ovum Consulting UK (now Omdia) as director for transaction support projects and for Farncombe (now Cartesian) as head of Strategy Practice.  Adriana graduated as a journalist and is part of the Institution of Engineers (IET) Media Network Committee.

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Alexandra Terizakis
Senior Manager
Alexandra Terizakis
Senior Manager

Alexandra is a Manager at FT Strategies with over six years of strategy and operations experience. She previously worked as an operational transformation consultant at Deloitte, as well as an Operations and Strategy manager for two fast-growing start-ups, Deliveroo and Pollen. Alexandra specialises in strategic transformation, operational improvement and change management.

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OUR IMPACT

Driving digital transformation through newsroom integration and innovation

Driving digital transformation through newsroom integration and innovation

FT Strategies assisted a Kenyan media group with a year-long digital transformation aimed at optimising newsroom operations for long-term sustainability. They integrated print, digital, and broadcast newsrooms, developed a premium content strategy for a new online paywall and established best practice workflows for a digital-first approach. 

The project involved a comprehensive diagnostic of operations, defining a North Star strategy and designing a future operating model for an integrated newsroom. These resulted in streamlined workflows, new editorial leadership roles, audience-focused strategies, and a data-led newsroom culture. 


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