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Adriana Whiteley
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Driving digital transformation through newsroom integration and innovation

FT Strategies assisted a Kenyan media group with a year-long digital transformation aimed at optimising newsroom operations for long-term sustainability. They integrated print, digital, and broadcast newsrooms, developed a premium content strategy for a new online paywall and established best practice workflows for a digital-first approach.

The project involved a comprehensive diagnostic of operations, defining a North Star strategy and designing a future operating model for an integrated newsroom. These resulted in streamlined workflows, new editorial leadership roles, audience-focused strategies, and a data-led newsroom culture. 


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