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Connect with the next generation of audiences
Reaching the next generation of audiences is no longer a future challenge. It is an immediate strategic priority. Yet many organisations struggle to connect with younger consumers whose behaviours and expectations are fundamentally different from previous generations. They are highly engaged but selective, digitally fluent yet overwhelmed, and increasingly reliant on platforms, communities and creators to discover and make sense of information.
At FT Strategies, we help organisations understand and unlock this opportunity. Built on our global research into how younger audiences discover, engage with and value content, our Next Gen Audience proposition combines deep audience insight with practical frameworks and hands-on implementation. From diagnosing current performance to designing and testing new approaches, we partner with you to build meaningful connections with younger audiences and create the foundations for sustainable, future-facing growth.
PROJECTS
Next Gen Workshops
Build the skills and understanding needed to engage next-generation audiences.
- A structured four-week programme combining theory and practical application.
- Consultative workshops tailored to your organisation’s goals and challenges.
- Deep dives into next-generation audience behaviours, needs and expectations.
- Actionable frameworks to inform content, distribution and engagement strategies.
- Clear recommendations to support immediate and longer-term impact.
Next Gen Bespoke Research
Understand who your future audiences are and what drives their engagement.
- Qualitative and quantitative audience research designed around your objectives.
- Audience segmentation to identify key next-generation cohorts and behaviours.
- Insight into content preferences, consumption habits and value drivers.
- Clear, actionable recommendations grounded in data and analysis.
- Comprehensive findings delivered over a six to eight-week period.
Dedicated Next Gen Project
Design and implement strategies to connect with next-generation audiences.
- Diagnostic review of current performance with younger audiences.
- In-depth audience research to inform strategic direction and priorities.
- Co-designed experimentation to test and refine engagement approaches.
- Hands-on implementation support to drive measurable improvements.
- End-to-end programme delivered over twelve to sixteen weeks with ongoing support.
OUR EXPERTS
Director
Senior Manager
Manager
Senior Consultant
Nikhil is one of the longest-standing members of FT Strategies, with extensive experience helping publishers grow subscriptions and diversify audiences. Over his tenure, he has led and supported projects across multiple markets, including Africa, Europe, the US and Asia. Most recently, he was seconded to Singapore for a year to expand FT Strategies’ presence in the APAC region and lead work with leading news organisations across Southeast Asia.
OUR IMPACT
Next Gen News: Understanding Audiences in 2030
The approach to our projects is grounded in Next Gen News, our proprietary global research exploring how younger audiences discover, consume and value content. Drawing on large-scale quantitative surveys and in-depth qualitative insight, it provides a clear, evidence-based view of shifting behaviours, platform dynamics and emerging expectations. We use these insights to shape our methodologies, ensuring every recommendation is rooted in real audience needs and delivers meaningful, measurable impact.
FEATURED INSIGHTS
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We've helped companies around the world future-proof
their businesses - and we can do the same for you.