How we work with partners
We partner with mission-driven organisations, foundations, philanthropists, not-for-profits, media development organisations and government agencies to support a more sustainable, independent information ecosystem around the world. These partnerships allow organisations — often ones imperilled by government pressures or tightening market conditions — to access bespoke consulting services when they are most needed for their businesses to remain viable.
In practice, these partnerships can take many forms and will depend on what the partner organisation is trying to achieve. The most innovative and original form that it can take is “Partner Programmes”, where we are sponsored to provide consulting services to a cohort of similar news media organisations. This approach is extremely effective because:
- It allows the partner organisation to help multiple organisations at once. By providing consulting to a cohort, as opposed to an individual organisation, we are able to leverage economies of scale and offer our services to more companies at better value. We have also seen that partner organisations build deep, trust-based relationships with the news media organisations that we serve.
- It creates a community of news media organisations who can share ideas, learn from one another and act as an ongoing support network. We have seen how important this is for the long-term success of those we work with.
Who we have partnered with
We developed this pioneering approach in collaboration with the Google News Initiative. Our efforts so far have helped more than 700 news media publishers, focusing on financial sustainability, audience diversity and audience growth, and the integration of AI in their workflows. Google recently renewed its commitment – allowing us to provide additional support to 1,000 news organisations across the world by 2027.
Since then, we have also partnered with other organisations — including the International Fund for Public Interest Media — to launch a three-year cohort program for six media organisations in Mongolia to provide them with the necessary tools to continue creating impactful journalism and secure their long-term success by providing funding and strategic support.
OUR EXPERTS
Director
George has over a decade of experience in strategy consulting and in-house advisory. Leading strategy development, service design and digital transformation teams, he has advised senior leadership across both the public and private sectors.
He has an ACII and a Masters from the London School of Economics.
Head of Commercial
Tony manages our business development, sales operations and internal processes. His previous roles were as a Commercial Development Manager at CIL Management Consultants, which provided due diligence and strategic consulting to private equity funds, and as a Senior Research Analyst at Preqin, a global B2B information provider to the alternative assets industry.
He holds a BSc in Economics from the University of Bath and is a keen squash player.
Commercial Development Manager
Jessica is a Commercial Development Manager at FT Strategies, where she supports the commercial strategy, drives new business growth and leads wider sales operations.
Prior to FT Strategies, Jessica worked across global information and intelligence services firms in commercial and project roles, covering business development, account management, market research and client delivery. Her experience also includes specialist events, with a focus on new business sales and client development.
Senior Consultant
Aaron works with clients at FT Strategies to build sustainable digital business models, using data to uncover opportunities, optimise performance and support decision-making. His consulting approach combines strong quantitative skills with clear storytelling, helping teams move from analysis to practical, well-structured recommendations and roadmaps. He has worked with a wide range of clients in the media industry, from world-leading broadcasting pioneers to locally-focused digital natives. Aaron has experience in event planning, leading the production of large-scale media conferences in both London and Kuala Lumpur. Previously, Aaron worked at PwC in business advisory and accounting roles, and studied at King's College London. Known for his analytical mindset, easygoing style and empathy, he enjoys collaborating with colleagues and clients to design experiments, test ideas and refine insights.
OUR IMPACT
Connect. Engage. Inspire.
Through our partnership with the Google News Initiative, we’ve cultivated a community of media professionals, fostering collaboration, networking and the exchange of ideas on key challenges and trends in the industry.
Our annual summit, News In the Digital Age, is a day of community-building and knowledge-sharing with insights from leading media executives and industry trailblazers from across the news ecosystem.
FEATURED INSIGHTS
We are always on the lookout for similarly mission-driven partners to expand our consulting services to those who most need them. If you are interested in partnering with us, please get in touch.
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