OUR EXPERTS

George Adelman
Director
George Adelman
Director

George has over a decade of experience in strategy consulting and in-house advisory. Leading strategy development, service design and digital transformation teams, he has advised senior leadership across both the public and private sectors.

He has an ACII and a Masters from the London School of Economics.

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Gareth Welsh
Senior Manager
Gareth Welsh
Senior Manager

Gareth has over 10 years of experience in digital engagement and transformation. He has worked extensively across Europe and Asia (specifically Hong Kong) delivering user-centric projects from strategy to execution in both the Fitness-tech and Sport Retail sectors. He recently spent over 3 years in the leadership team of a thriving B2B2C fitness subscription business. He developed teams that implemented mechanics to grow enrollment, build retention and scale recurring revenue.

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Hani Chkess
EMEA Programme Lead
Hani Chkess
EMEA Programme Lead

At FT Strategies, Hani leads multi-stream programmes that help clients build and grow sustainable digital businesses. Drawing on his background in digital marketing, content production and strategy execution, he partners with stakeholders to design roadmaps, oversee technical deployments and ensure that delivery stays tightly aligned to business objectives. A certified Project Management Professional (PMP) and PRINCE2 Agile practitioner, he brings structured, scalable delivery practices to complex engagements. His approach emphasises clear communication, strong feedback loops and purposeful meetings, creating the conditions for teams to collaborate effectively and move quickly.

Before joining FT Strategies, Hani managed transformation and innovation projects at Philip Morris International and built experience across finance and banking through roles at State Street and BCR. He has worked in international contexts across Europe, the US and China, and is known for his energetic, curious and outgoing style, as well as his focus on empathy, kindness and making sure people feel included and heard.

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Aaron Casanova
Senior Consultant
Aaron Casanova
Senior Consultant

Aaron works with clients at FT Strategies to build sustainable digital business models, using data to uncover opportunities, optimise performance and support decision-making. His consulting approach combines strong quantitative skills with clear storytelling, helping teams move from analysis to practical, well-structured recommendations and roadmaps. He has worked with a wide range of clients in the media industry, from world-leading broadcasting pioneers to locally-focused digital natives. Aaron has experience in event planning, leading the production of large-scale media conferences in both London and Kuala Lumpur. Previously, Aaron worked at PwC in business advisory and accounting roles, and studied at King's College London. Known for his analytical mindset, easygoing style and empathy, he enjoys collaborating with colleagues and clients to design experiments, test ideas and refine insights.

 

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OUR IMPACT

Connect. Engage. Inspire.

Through our partnership with the Google News Initiative, we’ve cultivated a community of media professionals, fostering collaboration, networking and the exchange of ideas on key challenges and trends in the industry.

Our annual summit, News In the Digital Age, is a day of community-building and knowledge-sharing with insights from leading media executives and industry trailblazers from across the news ecosystem.


FEATURED INSIGHTS


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We are always on the lookout for similarly mission-driven partners to expand our consulting services to those who most need them. If you are interested in partnering with us, please get in touch.

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