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    OUR SERVICES

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    AI Strategy & Implementation

    Define and deliver an AI strategy that aligns with your organisational goals, building practical use cases that enhance efficiency and decision making.

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    Data Insight & Intelligence

    Unlock actionable insight, improve efficiency and create new revenue opportunities through advanced analytics and artificial intelligence.

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    First-Party Data Strategy

    Identify and understand your audiences, unify user data into a single customer view and enable personalised, privacy-first experiences.

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    Technology Foundations

    Establish the systems, infrastructure and integrations required to support digital transformation and scalable growth.

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    Vendor Selection

    Evaluate, select and implement technology partners and tools that best fit your strategy, budget and long-term objectives.

     

    OUR EXPERTS

    Emanuele Porfiri
    Head of Analytics
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    Emanuele Porfiri
    Head of Analytics

    Emanuele is the Head of Analytics at FT Strategies and has worked with clients in developing engagement metrics, building data architectures and conducting business analyses and insights. He previously spent seven years at Realised UNLIMITED, a boutique analytics consultancy.

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    Sam Gould
    AI Lead
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    Sam Gould
    AI Lead

    Sam is the AI Lead at FT Strategies with over 7 years of experience helping clients solve strategic business challenges using data. He has helped organisations in both the public and private sectors to define strategic roadmaps and processes for using AI. He has also designed and built innovative data solutions, working with senior stakeholders as part of critical delivery-focused teams.

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    Aliya Itzkowitz
    Manager
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    Aliya Itzkowitz
    Manager

    Aliya joins us from Dataminr, where she was in charge of expanding the use of A.I. technology in newsrooms across the EMEA region. Before that, she was a journalist at Bloomberg in London and an analyst at Deutsche Bank in New York. Outside of work, Aliya is one of Britain's top fencers and has represented Team GB at six World Championships. She has a BA from Harvard University and an MBA from Said Business School, University of Oxford.

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    Breck Wills
    Manager
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    Breck Wills
    Manager

    Breck is a Manager at FT Strategies. She is experienced across Data, Media, and Subscriptions with a focus on data modelling, subscription strategy, and business analysis and insights. Previously, she has worked as a Data Science Manager for The Wall Street Journal, Barron’s, and MarketWatch at Dow Jones.

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    OUR IMPACT

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    Supporting Público to build a data-led strategy and increase retention and loyalty from their subscribers

    FT Strategies helped Público, a leading newspaper in Portugal, focus more on data to reach and keep digital subscribers.

    The team designed a new governance model identifying three pillars – acquisition, lifetime value and culture – to focus their activities. They identified 50 experiments responding to metrics, including a new churn model, a redesign of the homepage and different versions of subscriber campaigns to better understand why users engage and return. This resulted in a fundamental culture shift as departments came together to experiment and learn.

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    FEATURED INSIGHTS

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