Adriana Whiteley

With a career spanning leading advisory roles at McKinsey & Co., Telefónica, Yankee Group, Ovum, Farncombe and her own consultancy Bonsight, Adriana has guided clients through industry disruption, convergence and the shift to digital and over-the-top video. She has led strategy, opportunity assessment and transaction support projects across Pay TV, online media, broadcasting and connected TV, helping organisations evaluate investments, launch new propositions and navigate complex competitive landscapes

At FT Strategies, Adriana works with media businesses to future-proof their models through data-led strategy, product innovation and organisational change. She also serves on the Institution of Engineering and Technology’s Media Executive Committee, contributing her sector expertise to the wider industry. Adriana is known for her ability to translate complex market and technology dynamics into clear, actionable strategies, and for her collaborative leadership style, which brings together diverse stakeholders around a shared vision for sustainable growth.