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    OUR APPROACH

    1. Discovery

    We begin by building a detailed understanding of your existing funnel performance through interviews, historical analysis and data collection.

    Solutions

    • Stakeholder interviews: Engage key teams across product, marketing and editorial to surface objectives, past activity and pain points.
    • Audit of prior work: Review past experiments, strategies and insights to understand what’s been tried and what’s worked.
    • Data collection: Gather key metrics across traffic, engagement and conversion stages to establish current funnel performance.
    • Cross-team alignment: Build consensus on priorities and challenges to ensure organisation-wide commitment to change.

    2. Benchmarks/Best Practice

    We complement your internal data with external insight, applying proven industry frameworks and competitor analysis.

    Solutions

    • Lifecycle benchmarking: Compare your funnel metrics with industry peers across acquisition, activation and retention.
    • Competitor research: Assess positioning, messaging and conversion tactics of comparable publishers or brands.
    • Best practice mapping: Identify effective tactics used by market leaders to accelerate audience movement through the funnel.
    • Strategic guidance: Provide tailored recommendations based on FT Strategies’ proprietary benchmark data and case studies.

    3. Analytics

    We conduct a granular analysis of your funnel, highlighting performance levers and trade-offs that influence growth and revenue.

    Solutions

    • Access model snapshot: Review your current access model and identify the conversion impact of gating, metering or free access.
    • Funnel mapping: Visualise user journeys to uncover friction points and performance gaps across key stages.
    • Tactical lever analysis: Identify which interventions, such as registration prompts, paywalls or onboarding flows, are driving behaviour.
    • Flexible data integration: Collaborate using direct analytics access or structured exports, depending on your internal data protocols.

    4. Delivery

    We translate insights into a clear roadmap of next steps, equipping your team with prioritised, actionable recommendations.

    Solutions

    • Insight synthesis: Consolidate findings into a set of strategic and tactical actions aligned to your goals.
    • Prioritised roadmap: Deliver a structured plan balancing impact, feasibility and resource requirements.
    • Activation support: Work with your team to begin implementation through sprints, experiments or campaigns.
    • Measurement guidance: Define the KPIs and frameworks needed to track and sustain long-term funnel improvements.

    OUR EXPERTS

    Adriana Whiteley
    Managing Director
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    Emanuele Porfiri
    Head of Analytics
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    Lamberto Lambertini
    Manager
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    Shaun Lee
    Manager
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    OUR IMPACT

    Transforming Il Sole 24 Ore towards a data-driven digital first newsroom

    Transforming Il Sole 24 Ore towards a data-driven digital first newsroom

    FT Strategies' work with Il Sole 24 Ore began with their first engagement in July 2020 when Il Sole participated in a five-day immersive program designed to drive reader engagement and build a future-proof business strategy.

    In 2023, Il Sole 24 Ore decided to make significant investments to accelerate its digital transformation. FT Strategies was enlisted to help them achieve this objective and help re-orientate workflows and revenue from print-first to digital-first.

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    FEATURED INSIGHTS

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