Funnel Analytics

Adriana Whiteley is a director at FT Strategies. She has over 25 years experience in TMT strategy consulting, research and M&A, having led projects in print and digital publishing, IPTV/OTT video, software services, broadband and broadcast infrastructure.

Adriana started her career at McKinsey, Telefónica, and an M&A boutique in Brazil/Spain. She later worked for Ovum Consulting UK (now Omdia) as director for transaction support projects and for Farncombe (now Cartesian) as head of Strategy Practice.  Adriana graduated as a journalist and is part of the Institution of Engineers (IET) Media Network Committee.

Emanuele is Head of Analytics at FT Strategies and has worked with clients in developing engagement metrics, building data architectures and conducting business analyses and insights. He previously spent seven years at Realised UNLIMITED, a boutique analytics consultancy.

Lamberto is a Senior Insights Consultant at FT Strategies, co-leading on original research and supporting the building of media and subscriptions expertise. He has worked with publishers across EMEA and done extensive research on how newsroom can transform in the digital era to meet evolving audience content and product preferences. Prior to joining, Lamberto worked as a Research Analyst at Enders Analysis, a media research firm, writing about the transformation of the publishing industry towards reader-revenue models. He holds a Msc in Media and Communications Governance from The LSE.

With a background in mechanical engineering and experience across sectors including consumer, manufacturing, food and beverage, telecommunications, logistics and the public sector, Shaun brings a structured, first-principles approach to complex problems. He combines logical thinking and analytical problem-solving with strong stakeholder management skills, helping clients make strategic decisions grounded in data and clear financial logic.

At FT Strategies, Shaun works with organisations to define growth and transformation strategies, shape business and operating models, and turn insight into practical implementation plans. Prior to joining FT Strategies, he spent five years in EY’s Business Consulting practice in New Zealand, progressing from Consultant to Manager and leading multi-disciplinary teams on strategy and transformation programmes. Known for his collaborative style and focus on building strong, friendly working relationships, Shaun enjoys brainstorming with colleagues, getting into “flow” during focused analysis, and coaching others to build their consulting toolkit.