Consulting Services

Solving client challenges

We have worked with hundreds of leading media organisations to help them solve their most important challenges. This has included working with the Guardian, Corriere della Sera, the National Theatre, MediaCorp Singapore, El Pais, Euronews, National Media Group Kenya, St Paul’s Cathedral and many others. All our projects are bespoke, designed around the needs of our clients and cover a range of topics including Corporate Strategy, Commercial Growth, Operational Transformation and AI, Technology & Data.

Project lengths vary depending on what you are trying to achieve. For instance, a tactical project focused on improving conversion rates can last 3 weeks, whereas a transformation project focused on transitioning a business to a digital-first revenue mix could be 6 months or longer.

Our Consulting Services encompass both advisory and hands-on implementation work. A typical project will include three phases:

Discovery

At the start of the project, we’ll use the Discovery phase to understand your business and assess its current performance by analysing a large body of data including financial performance, web analytics, customer interviews, focus groups and key internal stakeholder interviews. This allows us to compare you — quantitatively and qualitatively — to your competitors and others within the market; it also allows us to build a picture of where the greatest gaps or opportunities lie.

Strategy

Leveraging all that we have learned during the Discovery phase, we co-develop a strategy based on our industry experience and expertise. In practice, this involves a series of interactive strategy workshops tailored to your organisation’s objectives that provide actionable recommendations on possible improvements.

Implementation

The Implementation Phase of a project can vary significantly: it may mean setting you up for success and leaving you to execute the strategy (if budgets are tight), or it could mean FT Strategies actually doing the work for you (for example, building a propensity to churn model on your behalf).

Adriana Whiteley
Managing Director

View profile

Lisa MacLeod
Director

View profile

George Adelman
Director

View profile

Lettie Debenham
Principal

View profile

Mediacorp: Defining the future of TODAY

FT Strategies helped Mediacorp redefine the digital presence of Singapore's online newspaper TODAY to better serve its millennial audience. In response to increased news fatigue and overlapping audiences with Mediacorp’s main news brand, CNA, the engagement focused on determining TODAY’s optimal future.

Over three months, FT Strategies assessed TODAY’s current performance, simulated potential future scenarios, and provided data-backed recommendations that have been successfully adopted.

Read Case Study

Consulting Services

Solving client challenges

OUR PROCESS

Discovery

Strategy

Implementation

OUR EXPERTS

OUR IMPACT

Mediacorp: Defining the future of TODAY

FEATURED INSIGHTS

Empowering media transformation: The unique story of FT Strategies

Behind the curtain at FT Strategies: how we work and how we are different

A workforce to be reckoned with: Boosting employee efficiency and optimising the structure of your media organisation

Get started