B2B Subscriptions & Licences

B2B Proposition and Packaging Design

Develop high-value propositions and pricing structures that meet client needs and maximise enterprise revenue.

• Market and customer analysis to identify B2B audience segments and value drivers.
• Proposition design that aligns pricing, packaging and client outcomes.
• Benchmarking of competitor models to define differentiation and opportunity.
• Business case development to support investment and go-to-market decisions.
• Roadmap for proposition testing, validation and rollout.

Sales and Prospecting Strategy

Improve B2B acquisition and conversion with data-led prospecting, pipeline design and sales enablement.

• Funnel analysis to identify bottlenecks across lead generation and qualification.
• Targeting and segmentation strategy to focus resources on high-potential accounts.
• Sales process optimisation and playbook design for consistent performance.
• CRM and data integration to improve visibility and reporting across teams.
• Roadmap for sales activation and measurable pipeline growth.

Account Management and Retention

Strengthen renewal performance and unlock expansion opportunities across enterprise clients.

• Account segmentation to prioritise high-value and high-potential clients.
• Engagement models and governance structures to enhance client relationships.
• Renewal and upsell frameworks based on usage data and customer insight.
• Retention metrics and dashboards to track performance and satisfaction.
• Roadmap for embedding account management best practices across teams.