About Emanuele
As Head of Analytics at FT Strategies, Emanuele leads the team responsible for designing and delivering data solutions that underpin clients’ audience and revenue growth. He works closely with consultants and publishers to define the right metrics, build scalable data models, and translate analysis into practical recommendations for product, marketing and newsroom teams.
With a background in advanced analytics consulting across multiple sectors, Emanuele is skilled in SQL, R and Excel, and is particularly passionate about using data visualisation to tell compelling stories and drive stakeholder alignment. He is known for his thoughtful, collaborative style, attention to detail, and commitment to rigorous QA in everything he delivers.
Published Work
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Funnel analytics: The key to unlocking digital subscription growth
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From gut feel to value impact: how the FT prioritises data initiatives
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Launching the FT Strategies' Data & Insights Practice: Our answer to improved data capabilities
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Part 2: Are monthly subscribers practically worthless?
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Are monthly subscribers practically worthless? Using data to evaluate the relationship between billing periods, pricing, churn and lifetime value
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Beyond basic metrics: Unveiling the power of normalised churn rates
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A data-informed approach to improving your subscriber onboarding journey
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Measuring customer engagement doesn't have to be difficult: here's how to start
Education
Sapienza Università di Roma (2011–2013) – 110/110 cum laude
First level degree in Economics
Università degli Studi di Macerata (2007–2010)
Scientific Diploma
Liceo Scientifico Galileo Galilei (2002–2007)