About Lamberto

At FT Strategies, Lamberto leads the Insights Team, focusing specifically on research about reader-first models, next-generation audience preferences and newsroom transformation. He has overseen major industry studies, including Next Gen News and the News Sustainability Project, and has worked with publishers and creators across EMEA, APAC and the Americas to turn insight into growth strategies that reshape content, culture and operating models.

Before joining FT Strategies, Lamberto was a Research Analyst at Enders Analysis, where he analysed the news industry, including platform dynamics and media regulation. He holds a degree in Media & Communication Governance from the London School of Economics and speaks three languages fluently - English, Italian, and French.

Published Work