.jpg)
About Lamberto
At FT Strategies, Lamberto leads the Insights Team, focusing specifically on research about reader-first models, next-generation audience preferences and newsroom transformation. He has overseen major industry studies, including Next Gen News and the News Sustainability Project, and has worked with publishers and creators across EMEA, APAC and the Americas to turn insight into growth strategies that reshape content, culture and operating models.
Before joining FT Strategies, Lamberto was a Research Analyst at Enders Analysis, where he analysed the news industry, including platform dynamics and media regulation. He holds a degree in Media & Communication Governance from the London School of Economics and speaks three languages fluently - English, Italian, and French.
Published Work
-
Designing the newsroom of the future
-
Lessons on retention from the FT (and beyond)
-
How the Financial Times built a North Star Goal to go beyond a million subscribers
-
Two months in, what has the FT learned about launching its own generative AI tool, AskFT
-
(Part 2) Newsroom Transformation 101: Interview with Hannah Sarney, FT Editorial Product Director
-
Dynamic, Cheap and “Shocking”: The Evolution of Paywalls, Pricing, and Trials in the News Industry
-
How the FT thinks about making payments as frictionless as possible for its consumers
-
Retention strategies go into overdrive
Education
The London School of Economics and Political Science (LSE) (2018–2019)
Bachelor of Science (Hons), Politics and International Relations (2:1)
University of Bath (2014–2018)