Print Optimasation

Maximise value from print in a digital-first world

Amid rising costs and mounting sustainability pressures, print economics has become more challenging and publishers face a critical question: how can they maintain the value of print while accelerating digital transformation?

At FT Strategies, we help media organisations transform their print operations into lean, profitable and sustainable businesses. Drawing on more than a decade of experience optimising the Financial Times’ own print model, we bring deep expertise, data-driven methods and a proven track record across global markets.

Our print optimisation services empower publishers to unlock hidden profitability through operational efficiencies and free up resources to reinvest in digital innovation. Whether you’re navigating shrinking margins, rethinking your print footprint or seeking to streamline workflows, our tailored solutions help future-proof your business without compromising on journalistic impact.

Enhance Value Proposition

Reshape your print product to better meet evolving reader preferences - offering tailored propositions backed by data and market insight.

Solutions

Audience research & feedback: Use qualitative and quantitative methods to reveal key reader behaviours and unmet needs.
Audience segmentation & personas: Create detailed reader groups to deliver more relevant messaging and experiences.
Competitor & market analysis: Assess your position to identify areas for product innovation or market growth.
Product variation scenarios: Design and test new product ideas that increase engagement.

Improve Profitability

Optimise how your print product is positioned, priced and sold to drive acquisition, retention and revenue growth.

Solutions

Print pricing: Leverage data to implement dynamic pricing that maximises revenue and customer lifetime value.
Acquisition & retention strategy: Build high-conversion offers and journeys to attract and keep loyal readers.
Distribution channel optimisation: Adapt where and how you sell print to reach and convert valuable audiences.
Audience targeting: Apply segmentation to refine marketing for better returns.

Reduce Operational Costs

Implement tried-and-tested strategies and tactics that will increase print efficiencies and drive down print costs.

Solutions

Streamline print portfolio: Reduce complexity by consolidating underperforming editions and focusing on value.
Vendor contract renegotiation: Lower costs through better pricing, service adjustments or fewer suppliers.
Improve operational efficiency: Optimise teams, workflows, inventory and forecasting to cut waste and costs.
Supply chain assessment: Review logistics, materials and distribution to make cost savings.

Lisa MacLeod
Director

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George Adelman
Director

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Alexandra Terizakis
Principal

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Lamberto Lambertini
Manager

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Reducing print production costs for a US daily newspaper

A local daily newspaper in the US was facing rising print costs and plateauing subscriber growth. Still reliant on print circulation and advertising, their slimmed-down product had reduced reader demand without easing cost pressures.

FT Strategies led a focused two-month engagement that reinstated valuable content to boost readership, uncovered hidden vendor fees through contract reviews, and identified significant savings, enabling the publisher to reinvest in long-term digital growth.

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Print Optimisation

Maximise value from print in a digital-first world

OUR SOLUTIONS

Enhance Value Proposition

Improve Profitability

Reduce Operational Costs

OUR EXPERTS

OUR IMPACT

Reducing print production costs for a US daily newspaper

FEATURED INSIGHTS

Paper money: How the Financial Times made print profitable

No margin for error: Plotting your path to profitability

Cutting costs, not corners: Optimising key processes in your media organisation

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