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Maximise value from print in a digital-first world
Amid rising costs and mounting sustainability pressures, print economics has become more challenging and publishers face a critical question: how can they maintain the value of print while accelerating digital transformation?
At FT Strategies, we help media organisations transform their print operations into lean, profitable and sustainable businesses. Drawing on more than a decade of experience optimising the Financial Times’ own print model, achieving a 58% cost reduction and a £30m increase in contribution, we bring deep expertise, data-driven methods and a proven track record across global markets.
Our print optimisation services empower publishers to unlock hidden profitability through operational efficiencies and free up resources to reinvest in digital innovation. Whether you’re navigating shrinking margins, rethinking your print footprint or seeking to streamline workflows, our tailored solutions help future-proof your business without compromising on journalistic impact.
OUR SOLUTIONS
Enhance Value Proposition
Reshape your print product to better meet evolving reader preferences - offering tailored propositions backed by data and market insight.
Solutions
- Audience research & feedback: Use qualitative and quantitative methods to reveal key reader behaviours and unmet needs.
- Audience segmentation & personas: Create detailed reader groups to deliver more relevant messaging and experiences.
- Competitor & market analysis: Assess your position to identify areas for product innovation or market growth.
- Product variation scenarios: Design and test new product ideas that increase engagement.
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Improve Profitability
Optimise how your print product is positioned, priced and sold to drive acquisition, retention and revenue growth.
Solutions
- Print pricing: Leverage data to implement dynamic pricing that maximises revenue and customer lifetime value.
- Acquisition & retention strategy: Build high-conversion offers and journeys to attract and keep loyal readers.
- Distribution channel optimisation: Adapt where and how you sell print to reach and convert valuable audiences.
- Audience targeting: Apply segmentation to refine marketing for better returns.
Reduce Operational Costs
Implement tried-and-tested strategies and tactics that will increase print efficiencies and drive down print costs.
Solutions
- Streamline print portfolio: Reduce complexity by consolidating underperforming editions and focusing on value.
- Vendor contract renegotiation: Lower costs through better pricing, service adjustments or fewer suppliers.
- Improve operational efficiency: Optimise teams, workflows, inventory and forecasting to cut waste and costs.
- Supply chain assessment: Review logistics, materials and distribution to make cost savings.
OUR EXPERTS
Director
Lisa has over 25 years of experience in print-to-digital transformation, most notably at the Financial Times where she led newsroom operations, was an Assistant Editor and Managing Editor, Associate Editor and Head of Operations for FT.com. She led group-wide digital transformation projects at both of South Africa’s biggest publishers, Tiso Blackstar (now Arena Holdings) and Naspers’s 24.com.
Lisa is a former Vice President of the World Association of News Publishers, advisor and coach with Women in News, a board member of the World Editors Forum, Leader in Residence at the University of Lancashire and a mentor with the Journalism Innovation Leaders faculty.
Director
George has over a decade of experience in strategy consulting and in-house advisory. Leading strategy development, service design and digital transformation teams, he has advised senior leadership across both the public and private sectors.
He has an ACII and a Masters from the London School of Economics.
Manager
Breck is a Manager at FT Strategies. She is experienced across Data, Media, and Subscriptions with a focus on data modelling, subscription strategy, and business analysis and insights. Previously, she has worked as a Data Science Manager for The Wall Street Journal, Barron’s, and MarketWatch at Dow Jones.
Senior Manager
Alexandra is a Manager at FT Strategies with over six years of strategy and operations experience. She previously worked as an operational transformation consultant at Deloitte, as well as an Operations and Strategy manager for two fast-growing start-ups, Deliveroo and Pollen. Alexandra specialises in strategic transformation, operational improvement and change management.
OUR IMPACT
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Reducing print production costs for a US daily newspaper
A local daily newspaper in the US was facing rising print costs and plateauing subscriber growth. Still reliant on print circulation and advertising, their slimmed-down product had reduced reader demand without easing cost pressures.
FT Strategies led a focused two-month engagement that reinstated valuable content to boost readership, uncovered hidden vendor fees through contract reviews, and identified significant savings, enabling the publisher to reinvest in long-term digital growth.
FEATURED INSIGHTS
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their businesses - and we can do the same for you.