How we work with partners
We partner with mission-driven organisations, foundations, philanthropists, not-for-profits, media development organisations and government agencies to support a more sustainable, independent information ecosystem around the world. These partnerships allow organisations — often ones imperilled by government pressures or tightening market conditions — to access bespoke consulting services when they are most needed for their businesses to remain viable.
In practice, these partnerships can take many forms and will depend on what the partner organisation is trying to achieve. The most innovative and original form that it can take is “Partner Programmes”, where we are sponsored to provide consulting services to a cohort of similar news media organisations. This approach is extremely effective because:
- It allows the partner organisation to help multiple organisations at once. By providing consulting to a cohort, as opposed to an individual organisation, we are able to leverage economies of scale and offer our services to more companies at better value. We have also seen that partner organisations build deep, trust-based relationships with the news media organisations that we serve.
- It creates a community of news media organisations who can share ideas, learn from one another and act as an ongoing support network. We have seen how important this is for the long-term success of those we work with.
Who we have partnered with
We developed this pioneering approach in collaboration with the Google News Initiative. Our efforts so far have helped more than 700 news media publishers, focusing on financial sustainability, audience diversity and audience growth, and the integration of AI in their workflows. Google recently renewed its commitment – allowing us to provide additional support to 1,000 news organisations across the world by 2027.
Since then, we have also partnered with other organisations — including the International Fund for Public Interest Media — to launch a three-year cohort program for six media organisations in Mongolia to provide them with the necessary tools to continue creating impactful journalism and secure their long-term success by providing funding and strategic support.
OUR EXPERTS
Director, Deputy Managing Director
Aled has over ten years experience in the media, overseeing strategy, product, new venture creation and editorial. Previously he was Head of Membership Strategy and Business Development at Condé Nast, where he launched their B2B subscription title Vogue Business.
Aled cut his teeth in TV news at ITN and later received his MBA from Cambridge University. Outside of the day job, his kids keep him busy and he is also a trustee and director of DeliverAid, a charity helping those suffering from food poverty started during the pandemic.
Director
George has over a decade of experience in strategy consulting and in-house advisory. Leading strategy development, service design and digital transformation teams, he has advised senior leadership across both the public and private sectors.
He has an ACII and a Masters from the London School of Economics.
Principal
Sabrina is a Principal Consultant and heads up FT Strategies’ growth into APAC. She has over 12 years in digital transformation and strategic guidance across different industries such as media, e-commerce and financial services. Prior to joining FT Strategies, she worked in global roles for publishers such as The Economist, Condé Nast and The Wall Street Journal, driving revenue growth through improved customer experience, retention strategies and audience insight.
Senior Manager
Gareth has over 10 years of experience in digital engagement and transformation. He has worked extensively across Europe and Asia (specifically Hong Kong) delivering user-centric projects from strategy to execution in both the Fitness-tech and Sport Retail sectors. He recently spent over 3 years in the leadership team of a thriving B2B2C fitness subscription business. He developed teams that implemented mechanics to grow enrollment, build retention and scale recurring revenue.
OUR IMPACT
Connect. Engage. Inspire.
Through our partnership with the Google News Initiative, we’ve cultivated a community of media professionals, fostering collaboration, networking and the exchange of ideas on key challenges and trends in the industry.
Our annual summit, News In the Digital Age, is a day of community-building and knowledge-sharing with insights from leading media executives and industry trailblazers from across the news ecosystem.
FEATURED INSIGHTS
We are always on the lookout for similarly mission-driven partners to expand our consulting services to those who most need them. If you are interested in partnering with us, please get in touch.
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