Down arrow

    OUR APPROACH

    FT Strategies icons for White Background_FTPink_Marketing-1

    What we do

    • Bring clarity to complexity: We use proprietary frameworks, structured outputs and clear project steps to navigate fast-paced newsrooms, cutting through complexity to bring focus, alignment and forward momentum.
    • Deeply understand your newsroom: We immerse ourselves in your newsroom, shadowing teams, interviewing stakeholders, and drawing on FT expertise, including ex-Managing Editor Lisa MacLeod.
    • Offer an objective perspective: We introduce external insight, combining newsroom know-how with performance, strategy, and cost-efficiency best practices.
    • Align around a shared mission: We help editorial teams look beyond the day-to-day, facilitating honest conversations about long-term goals and uniting them behind a clear, sustainable North Star.
    FT Strategies icons for White Background_FTPink_Human Resources copy-1

    How we work

    • Test before you invest: We help clients test ideas through short, low-risk experiments, promoting a culture of trying, learning and adjusting before making large-scale investments.
    • Work side by side: Our approach is truly collaborative. We spend time in your newsroom, share early outputs, and involve your team throughout to ensure the final result is co-created, not just delivered.
    • Bring relevant FT experts: We involve FT specialists with hands-on experience in your context, like John Aglionby, our former East Africa Editor, who supported newsroom integration work in Kenya.
    • Blend editorial and strategic thinking: Our teams combine newsroom experience with strategic, consulting, and talent expertise for well-rounded solutions.

    EDITORIAL FRAMEWORK

    Our work is guided by a proprietary editorial framework developed from the Financial Times’ own experience and our work transforming client newsrooms.

    Final News Product

    OUR EXPERTS

    Lisa MacLeod
    Director
    View profile
    Alexandra Terizakis
    Principal
    View profile
    Aliya Itzkowitz
    Senior Manager
    View profile
    Lamberto Lambertini
    Manager
    View profile

    OUR IMPACT

    Driving digital transformation through newsroom integration and innovation

    Driving digital transformation through newsroom integration and innovation

    FT Strategies assisted a Kenyan media group with a year-long digital transformation aimed at optimising newsroom operations for long-term sustainability. They integrated print, digital, and broadcast newsrooms, developed a premium content strategy for a new online paywall and established best practice workflows for a digital-first approach. 

    The project involved a comprehensive diagnostic of operations, defining a North Star strategy and designing a future operating model for an integrated newsroom. These resulted in streamlined workflows, new editorial leadership roles, audience-focused strategies, and a data-led newsroom culture. 

    Read Case Study

    FEATURED INSIGHTS

    Arrow

    Get started

    We've helped companies around the world future-proof
    their businesses - and we can do the same for you.

    Book a call