Down arrow

    OUR APPROACH

    FT Strategies icons for White Background_FTPink_Marketing-1

    What we do

    • Bring clarity to complexity: We use proprietary frameworks, structured outputs and clear project steps to navigate fast-paced newsrooms, cutting through complexity to bring focus, alignment and forward momentum.
    • Deeply understand your newsroom: We immerse ourselves in your newsroom, shadowing teams, interviewing stakeholders, and drawing on FT expertise, including ex-Managing Editor Lisa MacLeod.
    • Offer an objective perspective: We introduce external insight, combining newsroom know-how with performance, strategy, and cost-efficiency best practices.
    • Align around a shared mission: We help editorial teams look beyond the day-to-day, facilitating honest conversations about long-term goals and uniting them behind a clear, sustainable North Star.
    FT Strategies icons for White Background_FTPink_Human Resources copy-1

    How we work

    • Test before you invest: We help clients test ideas through short, low-risk experiments, promoting a culture of trying, learning and adjusting before making large-scale investments.
    • Work side by side: Our approach is truly collaborative. We spend time in your newsroom, share early outputs, and involve your team throughout to ensure the final result is co-created, not just delivered.
    • Bring relevant FT experts: We involve FT specialists with hands-on experience in your context, like John Aglionby, our former East Africa Editor, who supported newsroom integration work in Kenya.
    • Blend editorial and strategic thinking: Our teams combine newsroom experience with strategic, consulting, and talent expertise for well-rounded solutions.

    EDITORIAL FRAMEWORK

    Our work is guided by a proprietary editorial framework developed from the Financial Times’ own experience and our work transforming client newsrooms.

    Final News Product

    OUR EXPERTS

    Lisa MacLeod
    Director
    View profile
    Lisa MacLeod
    Director

    Lisa has over 25 years of experience in print-to-digital transformation, most notably at the Financial Times where she led newsroom operations, was an Assistant Editor and Managing Editor, Associate Editor and Head of Operations for FT.com. She led group-wide digital transformation projects at both of South Africa’s biggest publishers, Tiso Blackstar (now Arena Holdings) and Naspers’s 24.com.

    Lisa is a former Vice President of the World Association of News Publishers, advisor and coach with Women in News, a board member of the World Editors Forum, Leader in Residence at the University of Lancashire and a mentor with the Journalism Innovation Leaders faculty.

    View on LinkedIn

    Rumyana Nikolova
    Senior Manager
    View profile
    Rumyana Nikolova
    Senior Manager

    Rumyana has a background in strategy and management consulting at KPMG, where she worked with clients in the consumer goods sector on pricing, financial transformation and operational model projects. She is proudly international - she’s a Bulgarian who studied German and Management at the University of Bath with a year in Frankfurt.

    Rumyana is passionate about female mentorship, especially of women from disadvantaged backgrounds and refugees.

    View on LinkedIn

    Ben Whitelaw
    Manager
    View profile
    Ben Whitelaw
    Manager

    Ben is a Manager at FT Strategies with extensive experience working with global publishers. He previously worked on the Audience Diversity Academy to help six EMEA publishers diversify their audience and build engagement among target segments. Prior to joining FT Strategies, Ben was an independent newsroom and content strategy consultant. He has ten years of experience in newsroom transformation and audience development from his time working at The Guardian and The Times.

    View on LinkedIn

    Lamberto Lambertini
    Senior Insights Consultant
    View profile
    Lamberto Lambertini
    Senior Insights Consultant

    Lamberto is a Senior Insights Consultant, co-leading on original research and supporting the building of media and subscriptions expertise. He has worked with publishers across EMEA and done extensive research on how newsroom can tranform in the digital era to meet evolving audience content and product preferences. Prior to joining, Lamberto worked as a Research Analyst at Enders Analysis, a media research firm, writing about the transformation of the publishing industry towards reader-revenue models. He holds a Msc in Media and Communications Governance from The LSE.

    View on LinkedIn

    OUR IMPACT

    Driving digital transformation through newsroom integration and innovation

    Driving digital transformation through newsroom integration and innovation

    FT Strategies assisted a Kenyan media group with a year-long digital transformation aimed at optimising newsroom operations for long-term sustainability. They integrated print, digital, and broadcast newsrooms, developed a premium content strategy for a new online paywall and established best practice workflows for a digital-first approach. 

    The project involved a comprehensive diagnostic of operations, defining a North Star strategy and designing a future operating model for an integrated newsroom. These resulted in streamlined workflows, new editorial leadership roles, audience-focused strategies, and a data-led newsroom culture. 

    Read Case Study

    FEATURED INSIGHTS

    Arrow

    Get started

    We've helped companies around the world future-proof
    their businesses - and we can do the same for you.

    Book a strategy call