Build a newsroom for the future
The modern newsroom is undergoing a profound transformation. Emerging technologies, shifting audience behaviours, platform disruption and an increasingly fragmented information ecosystem are redefining how journalism is produced and consumed.
At this pivotal moment, newsroom leaders are asking critical questions: How do we build meaningful, lasting connections with diverse audiences? What structures and workflows will make our newsroom more resilient and adaptive? How can we embrace innovation and harness technology to drive efficiency without compromising quality?
At FT Strategies, we help newsrooms navigate this complexity, designing strategies, structures and solutions that empower teams, elevate editorial impact and future-proof operations.
OUR APPROACH

What we do
- Bring clarity to complexity: We use proprietary frameworks, structured outputs and clear project steps to navigate fast-paced newsrooms, cutting through complexity to bring focus, alignment and forward momentum.
- Deeply understand your newsroom: We immerse ourselves in your newsroom, shadowing teams, interviewing stakeholders, and drawing on FT expertise, including ex-Managing Editor Lisa MacLeod.
- Offer an objective perspective: We introduce external insight, combining newsroom know-how with performance, strategy, and cost-efficiency best practices.
- Align around a shared mission: We help editorial teams look beyond the day-to-day, facilitating honest conversations about long-term goals and uniting them behind a clear, sustainable North Star.

How we work
- Test before you invest: We help clients test ideas through short, low-risk experiments, promoting a culture of trying, learning and adjusting before making large-scale investments.
- Work side by side: Our approach is truly collaborative. We spend time in your newsroom, share early outputs, and involve your team throughout to ensure the final result is co-created, not just delivered.
- Bring relevant FT experts: We involve FT specialists with hands-on experience in your context, like John Aglionby, our former East Africa Editor, who supported newsroom integration work in Kenya.
- Blend editorial and strategic thinking: Our teams combine newsroom experience with strategic, consulting, and talent expertise for well-rounded solutions.
EDITORIAL FRAMEWORK
Our work is guided by a proprietary editorial framework developed from the Financial Times’ own experience and our work transforming client newsrooms.
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OUR EXPERTS
Director
Lisa has over 25 years of experience in print-to-digital transformation, most notably at the Financial Times where she led newsroom operations, was an Assistant Editor and Managing Editor, Associate Editor and Head of Operations for FT.com. She led group-wide digital transformation projects at both of South Africa’s biggest publishers, Tiso Blackstar (now Arena Holdings) and Naspers’s 24.com.
Lisa is a former Vice President of the World Association of News Publishers, advisor and coach with Women in News, a board member of the World Editors Forum, Leader in Residence at the University of Lancashire and a mentor with the Journalism Innovation Leaders faculty.
Senior Manager
Rumyana has a background in strategy and management consulting at KPMG, where she worked with clients in the consumer goods sector on pricing, financial transformation and operational model projects. She is proudly international - she’s a Bulgarian who studied German and Management at the University of Bath with a year in Frankfurt.
Rumyana is passionate about female mentorship, especially of women from disadvantaged backgrounds and refugees.
Manager
Ben is a Manager at FT Strategies with extensive experience working with global publishers. He previously worked on the Audience Diversity Academy to help six EMEA publishers diversify their audience and build engagement among target segments. Prior to joining FT Strategies, Ben was an independent newsroom and content strategy consultant. He has ten years of experience in newsroom transformation and audience development from his time working at The Guardian and The Times.
Senior Insights Consultant
Lamberto is a Senior Insights Consultant, co-leading on original research and supporting the building of media and subscriptions expertise. He has worked with publishers across EMEA and done extensive research on how newsroom can tranform in the digital era to meet evolving audience content and product preferences. Prior to joining, Lamberto worked as a Research Analyst at Enders Analysis, a media research firm, writing about the transformation of the publishing industry towards reader-revenue models. He holds a Msc in Media and Communications Governance from The LSE.
OUR IMPACT
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Driving digital transformation through newsroom integration and innovation
FT Strategies assisted a Kenyan media group with a year-long digital transformation aimed at optimising newsroom operations for long-term sustainability. They integrated print, digital, and broadcast newsrooms, developed a premium content strategy for a new online paywall and established best practice workflows for a digital-first approach.
The project involved a comprehensive diagnostic of operations, defining a North Star strategy and designing a future operating model for an integrated newsroom. These resulted in streamlined workflows, new editorial leadership roles, audience-focused strategies, and a data-led newsroom culture.
FEATURED INSIGHTS

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We've helped companies around the world future-proof
their businesses - and we can do the same for you.
As an editorially-led business who has embraced digital, we have found FT Strategies to be a highly credible partner bringing affinity, ambition and expertise.
Hannah Telfer MD for Audiences, Penguin UK
Working with FT Strategies on the GNI Digital Growth Program has been great and seamless. They have demonstrated their expertise in the field, and this is reflected in the excellent feedback we’ve received.
Eero Korhonen Head of Strategic Partnerships, Google
I cannot compare it to any other consulting project that I have engaged with before. The access to unique knowledge is inspiring and stimulates many old and new questions in my organisation.
Danuta Bregula Director of Subscription Strategy, Gazeta Wyborcza
This is a new form of consulting. You're coming with the brains and the FT experience. You're changing consulting for the better, I really mean it!
Philippe Colombet Group Chief Data Officer, Bayard
The recommendations, experiments and quick wins that come out of our sessions are invaluable. Also, having access to experts has been great, particularly as we look to create our own RFV propensity model.
Ross Wilmot Head of Consumer Marketing, The Independent
There are so many things we share with the FT in terms of values and business model that it was a natural fit.
Imran Amed CEO and Editor in Chief, Business of Fashion
One of the most valuable consulting projects I've been involved with. The FT Strategies team were incredibly knowledgeable and responsive as they guided us through the process.
Joanna Chmielewska Analytics Manager, DC Thomson
Amazing. Absolutely love what you've done, completely aligned with your thinking on what we need to do.
Emma Huntingdon Chief Executive Officer, Admiral Pioneer


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