Revenue Diversification

George has over a decade of experience in strategy consulting and in-house advisory. Leading strategy development, service design and digital transformation teams, he has advised senior leadership across both the public and private sectors.

He has an ACII and a Masters from the London School of Economics.

Adriana Whiteley is a director at FT Strategies. She has over 25 years experience in TMT strategy consulting, research and M&A, having led projects in print and digital publishing, IPTV/OTT video, software services, broadband and broadcast infrastructure.

Adriana started her career at McKinsey, Telefónica, and an M&A boutique in Brazil/Spain. She later worked for Ovum Consulting UK (now Omdia) as director for transaction support projects and for Farncombe (now Cartesian) as head of Strategy Practice.  Adriana graduated as a journalist and is part of the Institution of Engineers (IET) Media Network Committee.

Brundan is a Senior Manager with over 10 years experience as a strategy consultant working with leading companies across technology, media and retail.  He previously worked at PwC Strategy& advising on corporate growth strategy, M&A due diligence, new business models, operating model design and digital transformation.

At FT Strategies, Chloe works with organisations around the world to grow recurring revenue, strengthen engagement and develop customer-centric digital products. She draws on experience in content and UX design, journey mapping and newsroom workflows to help clients translate complex challenges into clear strategies, intuitive experiences and accessible content. Her consulting work is underpinned by strong qualitative and quantitative research skills, as well as a deep understanding of how news organisations operate.

Before joining FT Strategies, Chloe was a Consultant at Deloitte Digital, where she contributed to large-scale digital transformation programmes for public sector and financial services clients, using insight from user research and data to improve products and services. Earlier in her career, she worked at NBC News as Executive Assistant to the Senior Vice President of Worldwide Newsgathering and later as an Assignment Editor on the national breaking news desk, after starting out as a News Associate. Chloe holds a BA from Yale University and an MSc from the University of Oxford. She is known for her collaborative style, meticulous approach to writing and editing, and her ability to turn complex ideas into clear, engaging narratives.