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Insights recommended for you

We empower our customers to achieve their growth ambitions by developing new strategies, propositions and experiences. Here are some of our latest insights for financial services to inspire new ideas to drive customer growth.

Read this report for data-backed insights and analysis of trends shaping the subscription economy right now and over the coming years, from the perspective of banking, financial services and fintech.

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FT Strategies helps businesses design and implement a North Star strategy roadmap. This structural adaptation can deliver extraordinary returns on customer growth, sales and profitability for financial organisations.

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Insurance has always involved recurring payments, data-driven decision-making, and relationships with customers. Here's how innovative businesses are adopting subscription models.

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Here are five key actions that financial institutions should focus on to produce content that stands out from the pack in the "information fatigue" era.

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Fintech, Banking and the Subscription Economy

We partnered with Minna Technologies to launch a subscription economy report, engaging leaders from Financial Services, subscription businesses, consumers and more. Experts came together to cover the highlights in a panel discussion, including:

  • Tara Lajumoke - Managing Director, FT Strategies
  • George Adelman - Principal, FT Strategies
  • Joakim Sjöblom - Co-founder, Minna Technologies
  • Aleksandra Tyurina - Investor, Element Ventures
  • Gabrielle Hase - Non-Executive Director, Tate Enterprises

This session was recorded and is available on demand.

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How we can help

We power customer growth through creative and dynamic digital transformation strategies from conception to execution.

Building on the Financial Times' record of delivering trusted and valuable content, FT Strategies advises clients in Banking, Financial Services and Fintech on how to create compelling content strategies, drive engagement and maximise customer value. We specialise in content strategy, monetisation, engagement and retention, offering consulting expertise that will transform and future-proof your business.

Acquire new customers

We use data and metrics to build a picture of who your prospects are so you can identify, understand, attract and engage the right people and the right time. Our expert consultants will guide you through:

  • Customer segmentation and persona development
  • Content discovery and distribution strategies
  • Lead generation and lead nurturing
  • Audience engagement and diversification
  • Editorial innovation and content strategy

Monetise Assets

Pricing can be a thorny topic. Charge too high and you won’t retain your customers. Charge too low and you’ll miss out on opportunities for growing your recurring revenue. How can you gauge your customers’ willingness to pay, increase ARPU through optimised pricing, and avoid cannibalisation? Our monetisation experts will help you understand:

  • Price sensitivity and optimum price points
  • Engagement-based and dynamic pricing
  • Cross-selling and upselling existing customers
  • Lifetime value modelling

Drive Engagement

We help financial organisations create a base of highly engaged customers, reduce churn, increase LTV and ARPU by defining exactly what engagement means to you, and building an analytical foundation to influence your customer’s engagement patterns. We specifically focus on:

  • Defining your North Star metric
  • Customer segmentation and personalisation strategies
  • Creating a customer engagement programme
  • Next best action modelling
  • Measuring value using data and analytics

Boost Retention & Lifetime Value

Customers become loyal when they’re highly engaged and connected to your brand, mission and values. That’s why it’s crucial to understand where they are in the decision-making process, so you can predict triggers for churn and create a strong safety net at each step of the customer lifecycle. Our retentions solutions focus on:

  • CRM and customer engagement strategies
  • Loyalty and winback strategies
  • Involuntary churn and payment optimisation
  • Churn prediction and Lifetime value modelling
  • Dynamic pricing and rightsizing

Digital Transformation

Wherever you are on your digital transformation journey, we can help you create a clear roadmap with key metrics to measure success along the way. Our digital transformation solutions include:

  • An organisational diagnostic and cultural assessment
  • A clear roadmap to accelerate transformation across your organisation
  • Implementing a North Star methodology
  • A capabilities assessment, so you know where to prioritise your resources for maximum results
  • A strategy to build a recurring revenue model

This is a new form of consulting. You're coming with the brains and the FT experience. You're changing consulting for the better, I really mean it!

Group Chief Data Officer

I cannot compare it to any other consulting project that I have engaged with before. The access to unique knowledge is inspiring and stimulates many old and new questions in my organisation.

Director of Subscription Strategy

The recommendations, experiments and quick wins that come out of our sessions are invaluable. Also, having access to experts has been great, particularly as we look to create our own RFV propensity model.

Director of Consumer Marketing

One of the most valuable consulting projects I've been involved with. The FTS team was incredibly knowledgeable and responsive as they guided us through the process.

Director of Analytics Analytics Manager
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Meet our Financial Services specialists

The FT Strategies consulting team work hand-in-hand with the subject matter experts who delivered the Financial Times digital transformation. This model means we don’t stop at building the strategy. Our network of practitioners bring first hand experience of putting strategy to practice and driving tangible business results. Meet our Financial Services team.

Jon Slade
Chief Commercial Officer
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Jon Slade
Chief Commercial Officer

Jon is Chief Commercial Officer at the Financial Times, where he oversees the FT’s consumer subscriptions business, global advertising sales and operations, newspaper operations and the FT Specialist division.

During his time at the FT, he oversaw the successful shift in subscription strategy from the metered model to trials, contributing to the FT reaching its long-time goal of one million paying readers. Prior to his current role Jon served as the FT’s B2C managing director, as well as commercial director for global digital advertising and insight.

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Tara Lajumoke
Managing Director
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Tara Lajumoke
Managing Director

Tara is Managing Director of FT Strategies. Before joining the FT, Tara worked at McKinsey's London office and previously at Goldman Sachs in Europe, the Middle East, Africa and the US. She has over 15 years’ experience, serving clients across multiple sectors on strategy, digital and transformation.

She is a Fulbright Scholar and MBA graduate of Harvard Business School, and serves on the Board of the The Bureau of Investigative Journalism. She is passionate about mentoring underprivileged youth and is a proud mum to three boys.

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Aled John
Deputy Managing Director
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Aled John
Deputy Managing Director

Aled has over eleven years’ experience in the media, overseeing strategy, product, new venture creation and editorial. Previously he was Head of Membership Strategy and Business Development at Condé Nast, where he launched their B2B subscription title Vogue Business.

Aled cut his teeth in TV news at ITN and later received his MBA from Cambridge University. Outside of the day job, his kids keep him busy and he is also a trustee and director of DeliverAid, a charity helping those suffering from food poverty started during the pandemic.

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George Adelman
Head of Financial Services
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George Adelman
Head of Financial Services

George joins us from Monitor Deloitte with over a decade of experience in strategy consulting and in-house advisory. Leading strategy development, service design and digital transformation teams, he has advised senior leadership from across both the public and private sectors.

He has an ACII and a Masters from the London School of Economics.

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George Montagu
Head of Data and Insights
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George Montagu
Head of Data and Insights

George has spent the last four years guiding the FT’s data strategy as it balances revenue and risk. Most recently, he founded and continues to lead a cross-departmental FT team focused on the future of marketing & advertising in the context of restrictions on online tracking.

George also holds an MBA from IE Business School and is a very proud member of Surrey County Cricket Club.

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Tony Leung
Commercial Lead
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Tony Leung
Commercial Lead

Tony manages our business development, sales operations and internal processes. His previous roles were as a Commercial Development Manager at CIL Management Consultants, which provided due diligence and strategic consulting to private equity funds, and as a Senior Research Analyst at Preqin, a global B2B information provider to the alternative assets industry.

He holds a Bsc in Economics from the University of Bath and is a keen squash player.

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Lettie Debenham
Senior Manager
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Lettie Debenham
Senior Manager

Lettie has 10 years experience in management consulting and in-house strategy, previously at L.E.K. Consulting and Bulb Energy.

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Luis Meirinhos
Senior Manager
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Luis Meirinhos
Senior Manager

Luís has over 6 years of experience in management consulting at FT Strategies and, previously, McKinsey. With a strong focus on digital growth and transformation, Luís can draw on experience of helping over 20 publishers around Europe, including supporting two Spanish newspapers, to optimise their subscription lifecycle and undergo cultural transformation to become more customer centric.

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Spartak Sofiykov
Manager
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Spartak Sofiykov
Manager

Spartak is a Manager at FT Strategies with over five years of experience in strategy consulting and financial services. He previously worked at McKinsey & Company focusing on engagements around digital strategy and customer experience in the banking sector. Prior to that, he was an equity research summer analyst at Goldman Sachs and a relationship manager at UniCredit. He holds an MSc in Economic Policy from University College London.

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Edouard Gilbert
Senior Consultant
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Edouard Gilbert
Senior Consultant

Prior to joining FT Strategies, Edouard worked at KPMG as a Senior Consultant in strategy in financial services. He has worked on growth strategy projects, and specialised in finding innovative business models for both startups and legacy market players. Edouard also holds an Msc from Sciences Po Paris and ESSEC Business School.

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Lois Ollerenshaw
Senior Consultant
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Lois Ollerenshaw
Senior Consultant

Lois has 5 years of experience in growth strategy across technology and financial services. She has provided support to a wide range of startups and held advisory positions with investment funds. At Nationwide Building Society Lois helped to set up the venture fund and define the organisation's approach to investing. She also co-founded a podcast, Associated, to make venture capital more accessible.

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Zak Lalani
Consultant
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Zak Lalani
Consultant

Zak is a Management Consultant from KPMG, experienced in technology sourcing strategy, data analysis, journey mapping and customer experience (cx) strategy design. He studied BSc International Management at the University of Bath, which included a placement year in Paris. Interests outside of work include fitness and volunteering. He recently participated in the Mosaic Mentoring scheme for the Prince's Trust, helping underprivileged youth to bridge the aspirations-attainment gap by boosting their confidence, self-efficacy and long-term employability.

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