Solutions for Financial Services

Future-proof your business with our data, digital and change
consulting expertise for Financial Services, Banking and Fintech.

Insights recommended for you

We empower our customers to achieve their growth ambitions by developing new strategies, propositions and experiences. Here are some of our latest insights for financial services to inspire new ideas to drive customer growth.

Read this report for data-backed insights and analysis of trends shaping the subscription economy right now and over the coming years, from the perspective of banking, financial services and fintech.

FT Strategies helps businesses design and implement a North Star strategy roadmap. This structural adaptation can deliver extraordinary returns on customer growth, sales and profitability for financial organisations.

Insurance has always involved recurring payments, data-driven decision-making, and relationships with customers. Here's how innovative businesses are adopting subscription models.

Here are five key actions that financial institutions should focus on to produce content that stands out from the pack in the "information fatigue" era.

Fintech, Banking and the Subscription Economy

We partnered with Minna Technologies to launch a subscription economy report, engaging leaders from Financial Services, subscription business, consumers and more. Experts came together to cover the highlights in a panel discussion, including:

  • Tara Lajumoke - Managing Director, FT Strategies
  • George Adelman - Principal, FT Strategies
  • Joakim Sjöblom - Co-founder, Minna Technologies
  • Aleksandra Tyurina - Investor, Element Ventures
  • Gabrielle Hase - Non-Executive Director, Tate Enterprises

This session was recorded and is available on demand.

How we can help

We power customer growth through creative and dynamic digital transformation strategies from conception to execution.

Building on the Financial Times' record of delivering trusted and valuable content, FT Strategies advises clients in Banking, Financial Services and Fintech on how to create compelling content strategies, drive engagement and maximise customer value. We specialise in content strategy, monetisation, engagement and retention, offering consulting expertise that will transform and future-proof your business.

Acquire new customers

We use data and metrics to build a picture of who your prospects are so you can identify, understand, attract and engage the right people and the right time. Our expert consultants will guide you through:

  • Customer segmentation and persona development
  • Content discovery and distribution strategies
  • Lead generation and lead nurturing
  • Audience engagement and diversification
  • Editorial innovation and content strategy

Monetise Assets

Pricing can be a thorny topic. Charge too high and you won’t retain your customers. Charge too low and you’ll miss out on opportunities for growing your recurring revenue. How can you gauge your customers’ willingness to pay, increase ARPU through optimised pricing, and avoid cannibalisation? Our monetisation experts will help you understand:

  • Price sensitivity and optimum price points
  • Engagement-based and dynamic pricing
  • Cross-selling and upselling existing customers
  • Lifetime value modelling

Drive Engagement

We help financial organisations create a base of highly engaged customers, reduce churn, increase LTV and ARPU by defining exactly what engagement means to you, and building an analytical foundation to influence your customer’s engagement patterns. We specifically focus on:

  • Defining your North Star metric
  • Customer segmentation and personalisation strategies
  • Creating a customer engagement programme
  • Next best action modelling
  • Measuring value using data and analytics

Boost Retention & Lifetime Value

Customers become loyal when they’re highly engaged and connected to your brand, mission and values. That’s why it’s crucial to understand where they are in the decision-making process, so you can predict triggers for churn and create a strong safety net at each step of the customer lifecycle. Our retentions solutions focus on:

  • CRM and customer engagement strategies
  • Loyalty and winback strategies
  • Involuntary churn and payment optimisation
  • Churn prediction and Lifetime value modelling
  • Dynamic pricing and rightsizing

Digital Transformation

Wherever you are on your digital transformation journey, we can help you create a clear roadmap with key metrics to measure success along the way. Our digital transformation solutions include:

  • An organisational diagnostic and cultural assessment
  • A clear roadmap to accelerate transformation across your organisation
  • Implementing a North Star methodology
  • A capabilities assessment, so you know where to prioritise your resources for maximum results
  • A strategy to build a recurring revenue model

Meet our Financial Services specialists

The FT Strategies consulting team work hand-in-hand with the subject matter experts who delivered the Financial Times digital transformation. This model means we don’t stop at building the strategy. Our network of practitioners bring first hand experience of putting strategy to practice and driving tangible business results. Meet our Financial Services team.

Jon Slade
Chief Commercial Officer
Tara Lajumoke
Managing Director
Aled John
Deputy Managing Director
George Adelman
Head of Financial Services
George Montagu
Head of Data and Insights
Tony Leung
Commercial Lead
Lettie Debenham
Senior Manager
Luis Meirinhos
Senior Manager
Spartak Sofiykov
Edouard Gilbert
Senior Consultant
Lois Ollerenshaw
Senior Consultant
Zak Lalani

How can we help you?

To find out more about how FT Strategies could work with you, or to book a complimentary strategy call please leave your details below. We look forward to hearing from you.


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