Section content illustration Section content illustration
Build B2B

Develop, refine and scale a B2B offering that fully leverages user engagement

Create new revenue streams and increase lead



generation with a clear go-to-market strategy.

Google logo Google logo
Penguin Random House logo Penguin Random House logo
V&A logo V&A logo
Porsche logo Porsche logo
Handelsblatt logo Handelsblatt logo
Lagardere logo Lagardere logo
BOF logo BOF logo
El Mundo logo El Mundo logo
Independent logo Independent logo

The recommendations, experiments and quick wins that come out of our sessions are invaluable. Also, having access to experts has been great, particularly as we look to create our own RFV propensity model.

Ross Wilmot Head of Consumer Marketing, The Independent

Access new and unmet revenue

Whether you’re launching a new digital product, or diversifying into an untapped sector, we help you refine and scale your B2B offering so you can access new and unmet revenue, drive growth and improve lead generation.

We’ll look at all competitive differentiators - from pricing (for example, using engagement-based pricing that allows clients to pay based on their use of your product), to how to develop strong relationships with corporate organisations.

How we can help

We’ll work with you to:

  • Refine and scale a B2B offering
  • Increase lead generation
  • Create a go-to-market strategy
  • Create engagement-based pricing
  • Increase revenue by retaining business and up-selling
  • Optimising your sales function
New York skyline
New York skyline
New York skyline
New York skyline
New York skyline
FT Strategies brand symbol
FT Strategies brand symbol
FT Strategies brand symbol
FT Strategies brand symbol
FT Strategies brand symbol

Get started

We've helped companies around the
world future-proof



their businesses
- and we can do the same for you.