Section content illustration Section content illustration
Drive Engagement

Put customer data at

the
heart of your

organisation

Grow a base of highly engaged customers,



reduce churn and increase lifetime value.

Google logo Google logo
Penguin Random House logo Penguin Random House logo
V&A logo V&A logo
Porsche logo Porsche logo
Handelsblatt logo Handelsblatt logo
Lagardere logo Lagardere logo
BOF logo BOF logo
El Mundo logo El Mundo logo
Independent logo Independent logo

There are so many things we share with the FT in terms of values and business model that it was a natural fit.

Imran Amed CEO and Editor in Chief, Business of Fashion

Your customer comes first

In direct-to-consumer revenue models, an engaged customer base is the highest predictor for long-term growth. But how do you know how engaged your customers really are? And how can you build a culture at work that makes sure every department is putting the customer front and centre within their strategies?

How we can help

We help you create a base of highly engaged customers, reduce churn, increase LTV and ARPU by defining exactly what engagement means to you, and building an analytical foundation to influence your customer’s engagement patterns. By measuring the right data, you’ll know what parts of the customer experience to personalise and how to build habits across all stages of the customer journey.

We specifically focus on:

  • Defining your North Star metric
  • Customer segmentation
  • Personalisation strategies
  • Content discovery and distribution strategies
  • Creating a customer engagement programme
  • Next best action modelling
  • Measuring value using data and analytics
Customers in a coffeeshop
Customers in a coffeeshop
Customers in a coffeeshop
Customers in a coffeeshop
Customers in a coffeeshop
FT Strategies brand symbol
FT Strategies brand symbol
FT Strategies brand symbol
FT Strategies brand symbol
FT Strategies brand symbol

Get started

We've helped companies around the
world future-proof



their businesses
- and we can do the same for you.