Identify, understand and
attract new customers
Create a highly engaged customer base
and increase traffic to your website.
As an editorially-led business who has embraced digital, we have found FT Strategies to be a highly credible partner bringing affinity, ambition and expertise.MD for Audiences, Penguin UK
Understanding your customer is key
Driving traffic to your website or product is one thing, but getting them to convert is another. In fact, only a small handful of your traffic is likely to convert, so putting your efforts into understanding who’s most likely to become a long-term customer and who isn’t, is key.
By being efficient with your targeting, you can widen your funnel to increase the number of loyal customers you have, get more traffic to your website and have a more engaged customer base.
How we can help
We use data and metrics to build a picture of who your prospects are so you can identify, understand, attract and engage the right people and the right time. We do this through:
- Customer segmentation and persona development
- Content distribution strategies
- Lead generation and lead nurturing
- Audience engagement and diversification
- Editorial innovation and content strategy
We've helped companies around the
- and we can do the same for you.