Situation
Our client is a French weekly magazine that had initiated a shift to a subscription-first model and changed its editorial vision to become the a leading voice in the industry. However, it was not meeting its digital subscription goals and there was misalignment in the organisation around the optimal approach towards a subscription-first organisation.
Engagement
The activation sprint included:
- Executed an in-depth diagnostic of traffic & conversion performance
- Provided long-term and quick win tactics to grow digital subscriptions
- Inspired change through multiple sessions with FT subject matter experts
- Built a North Star strategy with an action plan and capability roadmap
Results
- North Star strategy with a an objective, clear outcomes, proposed hypotheses and access to a proven tool to reach their ambitious digital subscription goal
- Alignment of the organisation through a series of workshops with Financial Times experts who participated in FT’s own transformation
- Strategic recommendations, quick wins and long-term tactics, across four key areas of opportunity:
- Customer Value Exchange, Access Model and Content Sampling, Converting for Value, Reader Experience
“We engaged with FT Strategies because we wanted to learn from the very best.”
Managing Director
