Situation
The European GNI Digital Revenue Launchpad is a collaborative effort by Google News Initiative, National Media Association and FT Strategies. The programme engaged a group of 12 local publishers in the UK and Ireland, providing them with the tools to transition to reader-centric revenue models. Each publisher are nascent in their direct to consumer proposition and required support to accelerate their journey.
Engagement
During the 3-month engagement FT Strategies provided:
- Inspiration sessions with subject matter experts detailing subscriptions, memberships and donations
- Primary research such as Reader Surveys to understand customer needs
- Tech mapping and a capability assessment to identify potential areas for investment
- Dedicated 1:1 support and group co-hort sessions to provide shared experiences and mentorship
Results
- Deep customer research and insight from thousands of survey responses
- Blueprint for developing new capabilities and implement a new sustainable revenue model
- Robust and proved methodology to test, learn and evolve their reader revenue proposition
- Understanding of the technological landscape to implement their chosen model
- Bespoke and ambitious North Star strategy with a roadmap to achieve their goal
- Culture of experimentation and a cohort with which to share knowledge
“Thank you for hosting and presenting a most thought-provoking and stimulating course over the last few weeks. I have thoroughly enjoyed all of the sessions that I have attended and it has left me with a great many things to consider.”
Chairman, Bullivant Media
