Developing a direct-to-customer model with a book publisher Developing a direct-to-customer model with a book publisher

A major book publisher was interested in pursuing a direct-to-consumer (D2C). The company was interested in having greater ownership and visibility of the customer data and approached us with key questions to help them drive growth:

• What is the strategic rationale for developing direct digital relationships with readers?
• How might we go about building these?

FT Strategies collaborated with the client over multiple phases which included:

• Interviews with internal stakeholders to understand their current approach and objectives
• Innovation workshop to brainstorm ideas, prototype and align ambitions
• Summary report of findings

• Aligned board on a single vision for the D2C digital strategy
• Built an investment plan for the business which considered:
  • The rationale
  • Market analysis
  • Company’s vision and objectives