How to build a tech stack for a digital-first news organisation
Many organisations invest in technology solutions without a clear overarching strategy. Over time, a fragmented tech stack is formed that serves specific use cases in isolation rather than developing holistically and in the context of the organisation's strategic goals.
This how-to guide from FT Strategies outlines the essential technology solutions required to run a successful news organisation. A digital-first operation must perform a series of crucial actions, including:
- Create: Designing and developing digital editorial output such as video, podcast and written journalism;
- Distribute: Pushing out developed content to digital assets including websites, social media and apps;
- Reach and engage: Providing audiences relevant content, as well as delivering joined-up, consistent messaging and marketing campaigns across different channels; and
- Monetise and manage: Collecting and maintaining user data to establish a ‘single customer view’, as well as monetising audiences in multiple ways including for their consumption of digital content.
Our comprehensive guide takes a structured approach to assess an organisation’s technology needs - it ensures that the right solutions are selected and offers a practical path to implement these solutions.
The guide goes into great depth to provide a deeper understanding of the technology required to run a sustainable digital-first news organisation.
If you have any questions or would like to find out how FT Strategies could further support your journey to becoming a digital-first news organisation, then please get in touch with Head of Insights, George Montagu.
