On-demand event:



Next Gen News report launch

In this on-demand event FT Strategies, Northwestern University and the Google News Initiative share the key findings
from eight months of research to better understand young news consumers. We're joined by a panel of experts to explore
the research outcomes further and discuss how news publishers can better serve this segment.

If you would like to explore our research further, then please visit our website: www.next-gen-news.com

Download our additional assets from the launch event here:

• DIGITAL REPORT - Drawing upon in-depth interviews with 18 to 25-year-olds in the US, India and Nigeria, the report uncovers emerging behavioural trends unique to the next generation
• THREE PHASE TOOLKIT - This toolkit was created to help you learn how young consumers are engaging with news and to better serve them as a segment
• EVENT PRESENTATION - Download the event presentation delivered during the report launch to read while watching the session and to identify the key findings

If you would like to discuss the key findings with our research team or want to know how you can successfully apply the framework in your organisation, please contact FT Strategies' Head of Insights, George Montagu at [email protected].

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