OUR SERVICES

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Technology Foundations

Build the technology foundations required to deliver on your organisational goals.

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Vendor Selection

Select tooling to match your strategy and budget.

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First-Party Data Strategy

Identify your audiences, manage user identifiers, build a single customer view and enable personalised experiences.

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Data & Artificial Intelligence

Improve efficiency and enable further monetisation opportunities with advanced data, analytics and artificial intelligence.

OUR EXPERTS

Emanuele Porfiri
Head of Analytics
Emanuele Porfiri
Head of Analytics

Emanuele is the Head of Analytics at FT Strategies and has worked with clients in developing engagement metrics, building data architectures and conducting business analyses and insights. He previously spent seven years at Realised UNLIMITED, a boutique analytics consultancy.

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Sam Gould
AI Lead
Sam Gould
AI Lead

Sam is the AI Lead at FT Strategies with over 7 years of experience helping clients solve strategic business challenges using data. He has helped organisations in both the public and private sectors to define strategic roadmaps and processes for using AI. He has also designed and built innovative data solutions, working with senior stakeholders as part of critical delivery-focused teams.

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Aliya Itzkowitz
Manager
Aliya Itzkowitz
Manager

Aliya joins us from Dataminr, where she was in charge of expanding the use of A.I. technology in newsrooms across the EMEA region. Before that, she was a journalist at Bloomberg in London and an analyst at Deutsche Bank in New York. Outside of work, Aliya is one of Britain's top fencers and has represented Team GB at six World Championships. She has a BA from Harvard University and an MBA from Said Business School, University of Oxford.

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Breck Wills
Manager
Breck Wills
Manager

Breck is a Manager at FT Strategies. She is experienced across Data, Media, and Subscriptions with a focus on data modelling, subscription strategy, and business analysis and insights. Previously, she has worked as a Data Science Manager for The Wall Street Journal, Barron’s, and MarketWatch at Dow Jones.

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OUR IMPACT

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Supporting Público to build a data-led strategy and increase retention and loyalty from their subscribers

FT Strategies helped Público, a leading newspaper in Portugal, focus more on data to reach and keep digital subscribers.

The team designed a new governance model identifying three pillars – acquisition, lifetime value and culture – to focus their activities. They identified 50 experiments responding to metrics, including a new churn model, a redesign of the homepage and different versions of subscriber campaigns to better understand why users engage and return. This resulted in a fundamental culture shift as departments came together to experiment and learn.


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