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    OUR SERVICES

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    AI Strategy & Implementation

    Define and deliver an AI strategy that aligns with your organisational goals, building practical use cases that enhance efficiency and decision making.

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    Data Insight & Intelligence

    Unlock actionable insight, improve efficiency and create new revenue opportunities through advanced analytics and artificial intelligence.

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    First-Party Data Strategy

    Identify and understand your audiences, unify user data into a single customer view and enable personalised, privacy-first experiences.

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    Technology Foundations

    Establish the systems, infrastructure and integrations required to support digital transformation and scalable growth.

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    Vendor Selection

    Evaluate, select and implement technology partners and tools that best fit your strategy, budget and long-term objectives.

     

    OUR EXPERTS

    Adriana Whiteley
    Director
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    Adriana Whiteley
    Director

    Adriana Whiteley is a director at FT Strategies. She has over 25 years experience in TMT strategy consulting, research and M&A, having led projects in print and digital publishing, IPTV/OTT video, software services, broadband and broadcast infrastructure.

    Adriana started her career at McKinsey, Telefónica, and an M&A boutique in Brazil/Spain. She later worked for Ovum Consulting UK (now Omdia) as director for transaction support projects and for Farncombe (now Cartesian) as head of Strategy Practice.  Adriana graduated as a journalist and is part of the Institution of Engineers (IET) Media Network Committee.

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    Emanuele Porfiri
    Head of Analytics
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    Emanuele Porfiri
    Head of Analytics

    Emanuele is the Head of Analytics at FT Strategies and has worked with clients in developing engagement metrics, building data architectures and conducting business analyses and insights. He previously spent seven years at Realised UNLIMITED, a boutique analytics consultancy.

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    Aliya Itzkowitz
    Senior Manager
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    Aliya Itzkowitz
    Senior Manager

    Aliya joins us from Dataminr, where she was in charge of expanding the use of A.I. technology in newsrooms across the EMEA region. Before that, she was a journalist at Bloomberg in London and an analyst at Deutsche Bank in New York. Outside of work, Aliya is one of Britain's top fencers and has represented Team GB at six World Championships. She has a BA from Harvard University and an MBA from Said Business School, University of Oxford.

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    Azymberdi Taganov
    Consultant
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    Azymberdi Taganov
    Consultant

    Azymberdi (Azym) is a Consultant at FT Strategies, specialising in media strategy, process optimisation, and AI-driven operational excellence. With three years of experience advising media organisations, he helps businesses navigate digital transformation, streamline workflows, and leverage AI to drive sustainable growth.

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    OUR IMPACT

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    Supporting Público to build a data-led strategy and increase retention and loyalty from their subscribers

    FT Strategies helped Público, a leading newspaper in Portugal, focus more on data to reach and keep digital subscribers.

    The team designed a new governance model identifying three pillars – acquisition, lifetime value and culture – to focus their activities. They identified 50 experiments responding to metrics, including a new churn model, a redesign of the homepage and different versions of subscriber campaigns to better understand why users engage and return. This resulted in a fundamental culture shift as departments came together to experiment and learn.

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    FEATURED INSIGHTS

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