Do you understand first-party data and why it is crucial for commercial success?

First-party data underpins the critical growth engines within media businesses (whether that is news publishing, video on demand, or broadcasting).

In this on-demand webinar, FT Strategies Subscription Strategy Lead, George Montagu, not only covers the essentials of first-party data, but also guides you in the steps you can take to develop your first-party data for commercial success and factor it into your strategy. It includes an interactive Workshop that the FT Strategies team typically run with clients.


In this on-demand webinar, you'll learn about:

  • What first-party data assets actually are, what they can bring to your business and how you can start developing them for commercial success
  • What the upcoming end of third-party cookies in 2023 means and how you can prepare for it
  • How can you strategically approach the collection and use of first-party data
  • How you can build your first party data roadmap - including an interactive workshop FT Strategies typically run with clients
  • The four principles that make up the FT's first-party data strategic vision
  • How the FT has successfully addressed some of its major first-party data challenges