Building a North Star framework for transformation Building a North Star framework for transformation

A Spanish publisher, part of a larger media group, was developing its strategic goals and business priorities in order to achieve a digital, reader-centric transformation.

They were looking for a partner who can support them in defining the ambitious goals, with a 360 view of the company, while building strategy capabilities and creating a culture of collaboration and experimentation.

FT Strategies engaged in a 5-week project which included:

• A collaborative North Star proprietary framework with an ambitious goal, outcomes and experiments
• A governance model around the North Star to ensure delivery from leadership and cross-departmental teams
• A change agents survey, analysis and communications plan with an action plan to engage change champions during the implementation of the transformation.

• Strategic capabilities built alongside FT Strategies consultants so the North Star strategic work can be further carried out internally with minimal support
• An involved and energised cross-departmental team (incl. Newsroom, Marketing, Product, Data, Technology and Advertising) which has the governance structure to drive forward sub-outcomes and experiments
• A group of change champions who can accelerate the change and ensure it sticks through ownership of actions and their internal influence