Situation
A Kenyan media group wanted to optimise their newsroom operations by integrating their print, digital and broadcast platforms. They wanted to create an audience-first digital newsroom, to re-design how news was gathered and published and to reduce duplication of effort and waste.
The client enlisted FT Strategies’ help, with the FT’s first-hand experience with newsroom transformation, to lead this programme.
Engagement
FT Strategies engaged in a 6-month programme which included:
- Designing the future state operating model for an integrated newsroom
- Redesigning the newsroom workflows to reduce duplication and improve insights sharing
- Restructuring the organisation through all levels of reporting, creating key new roles to deliver the digital-first transformation
- Supporting the tendering process for a new integrated newsroom space
Results
- Pilot workflows and editorial meetings rolled-out across the newsroom with forward planning content gathering and distribution shared across brands
- Redesigned org structure implemented with key hires across planning, audience insights and analytics
- Editorial teams migrated into shared workspaces to facilitate collaboration and insight sharing across brands and platforms
“How committed FT Strategies is to this transformation means a lot to us. Knowing you’re in this with us and committed to our success keeps us going.”
Chief Executive Officer
