Supporting a Spanish publisher to build its North Star strategy Supporting a Spanish publisher to build its North Star strategy

A Spanish publisher, part of a larger media group, knew that pursuing a digital-first reader revenue strategy was critical for its future business model. They faced the challenge of achieving organizational buy-in and collaboration across business and editorial. The goal of our engagement was to review the North Star they had co-created and create a governance framework for its successful implementation.

FT Strategies engaged in a 3-week project which included:

• A review of a North Star proprietary framework with an ambitious goal, outcomes and experiments
• Interviews with key stakeholders across business and editorial
• In-person goal-setting & governance workshops around the North Star to ensure delivery from leadership and cross-departmental teams

• Strategic capabilities built alongside FT Strategies consultants so the North Star strategic work can be further carried out internally with minimal support
• An involved and energised cross-departmental team (incl. Newsroom, Marketing, Product, Data, Technology and Advertising) which has the governance structure to drive forward sub-outcomes and experiments
• Provided best practice of key governance aspects from other media (do´s and dont´s)
• Actionable roadmap with client leadership from business and editorial side