How can subscription businesses attract, engage and retain their customers?
FT Strategies' Managing Director Tara Lajumoke shares her top tips from her keynote speech at The Publishing Show - a flagship event helping subscription-based publishers learn best-in-class strategies to grow and increase reader revenue.
Watch the highlights here, or access the full video via the button below.
Access the full video to learn about:
- Leading tactics businesses are using to compete and grow in the subscription space
- Reasons behind the rapid increase in growth of subscription businesses - nearly 6x faster than the S&P 500 over the last 10 years
- Tried and tested ways to experiment, in order to validate hypotheses for your subscription success
- Strategies the Financial Times is using to focus on engagement, retention and value instead of volume and acquisition in its growth
