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On-demand Webinar: Three tactics for growing reader revenue in 2022

How can subscription businesses attract, engage and retain their customers?

FT Strategies' Managing Director Tara Lajumoke shares her top tips from her keynote speech at The Publishing Show - a flagship event helping subscription-based publishers learn best-in-class strategies to grow and increase reader revenue.

Watch the highlights here, or access the full video via the button below.

Access the full video to learn about:

  • Leading tactics businesses are using to compete and grow in the subscription space
  • Reasons behind the rapid increase in growth of subscription businesses - nearly 6x faster than the S&P 500 over the last 10 years
  • Tried and tested ways to experiment, in order to validate hypotheses for your subscription success
  • Strategies the Financial Times is using to focus on engagement, retention and value instead of volume and acquisition in its growth

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