Join us for an exclusive webinar as we explore the rise of News Creators and their impact on the news industry. Recent research underscores the need for news organisations and their leaders to understand the evolving News Creator ecosystem, which brings both significant opportunities and challenges for traditional media.
Over the past six months, FT Strategies and WAN-IFRA, supported by the Google News Initiative, have conducted in-depth research and interviews with News Creators to better understand their operations, financial sustainability and ability to deliver reliable, accurate information to audiences.
This research is grounded in real-world experience and draws on insights from interviews with more than 15 creators and 25 Advisory Board Members across platforms such as YouTube, TikTok, Substack and others.
The webinar will cover:
- News Creator Learnings – we will highlight the opportunities and challenges News Creators encounter (such as lack of formal recognition and navigating ‘objectivity’) and explore opportunities for collaboration between creators and news organisations.
- News Creator Segmentation – we will outline the different categories of News Creators (Investigators, Explainers, Commentators) explain what sets them apart and share real-life examples you may not have encountered before.
- Hear directly from a News Creator and ask your questions - we will be joined by News Creator and Advisory Board member for the project V Spehar – the person behind UnderTheDeskNews (3.6M+ TikTok followers).
This session is designed for commercial, editorial and product leaders at news organisations, as well as independent creators covering news, politics, technology or culture. It is also valuable for those in platform, funding or partnership roles seeking to collaborate with credible creators.
