How new trends and digital technologies are shaping the future of journalism

In recent years, publishers have had to adapt to the changes in journalism to move forward and remain competitive. The “Journalism and Technology Trends and Predictions 2025” from Reuters Institute offers key insights into the industry challenges and developments. 

Our report reflects on the findings, including the changes to search and wider platforms. We’ve explored several areas, and the report has nine sections:

  1. Journalism embattled but unbowed
  2. Disruption of search poses existential challenges
  3. Wider platform uncertainties create new dilemmas
  4. Driving business growth through product innovation
  5. Personalities, influencers, and the ‘Creator-fictation’ of news
  6. Managing and retaining talent in the newsroom
  7. Combatting news fatigue among journalists and audiences
  8. Generative AI and newsroom transformation
  9. Intelligent agents and conversational interfaces: The next big thing?
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In each section, we augment the Reuters Institute’s Predictions with data available to us to provide a broader view of industry trends.

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We then outline our key takeaway based on both datasets and our view of the industry.

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This report also provides a deeper understanding of product innovation, content creators and generative AI. Our purpose is to present the current state of the industry and how newsrooms are transforming. 

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