Strategic Planning & North Star

Adriana Whiteley is a director at FT Strategies. She has over 25 years experience in TMT strategy consulting, research and M&A, having led projects in print and digital publishing, IPTV/OTT video, software services, broadband and broadcast infrastructure.

Adriana started her career at McKinsey, Telefónica, and an M&A boutique in Brazil/Spain. She later worked for Ovum Consulting UK (now Omdia) as director for transaction support projects and for Farncombe (now Cartesian) as head of Strategy Practice.  Adriana graduated as a journalist and is part of the Institution of Engineers (IET) Media Network Committee.

Lisa has over 25 years of experience in print-to-digital transformation, most notably at the Financial Times where she led newsroom operations, was an Assistant Editor and Managing Editor, Associate Editor and Head of Operations for FT.com. She led group-wide digital transformation projects at both of South Africa’s biggest publishers, Tiso Blackstar (now Arena Holdings) and Naspers’s 24.com.

Lisa is a former Vice President of the World Association of News Publishers, advisor and coach with Women in News, a board member of the World Editors Forum, Leader in Residence at the University of Lancashire and Chair of the advisory board of the Journalism Innovation Leaders faculty.

Lettie is a Principal at FT Strategies and a strategy and product leader with extensive experience helping organisations navigate change, develop customer-centric propositions and build sustainable growth models. She specialises in strategy consulting, value proposition design, customer segmentation and commercial model development for media, cultural and content businesses.

As a Principal, Lettie partners with news, media and cultural organisations around the world to solve complex strategic challenges and design the products, customer journeys and operating models that power long-term growth. She leads multi-phase transformation programmes, bringing together cross-functional teams to align stakeholders, clarify priorities and deliver measurable commercial and audience outcomes.

Before joining FT Strategies, Lettie worked in strategy consulting at L.E.K. Consulting, led strategic initiatives at energy scale-up Bulb, and held strategy and advisory roles within the Royal Household at Buckingham Palace. She is known for her clear storytelling, thoughtful mentoring style and ability to turn complex problems into simple, compelling plans of action.

Brundan is a Senior Manager with over 10 years experience as a strategy consultant working with leading companies across technology, media and retail.  He previously worked at PwC Strategy& advising on corporate growth strategy, M&A due diligence, new business models, operating model design and digital transformation.