New report with learnings from the first Digital Revenue Launchpad Taiwan programme
2025 台灣數位收益啟動計畫成果報告發布
FT Strategies 在 Google 新聞倡議計畫（Google News Initiative）的支持下，隆重推出2025 台灣數位營收啟動計畫 (Digital Revenue Launchpad) 的最新報告，分享計畫的重要洞察與實務經驗。
本次計畫於 2025 年 5 月至 8 月間舉行，共有來自台灣各地的 8 家新聞發佈商機構參與。作為數位營收啟動計畫首度於台灣舉辦，專案聚焦於讀者營收策略的三大關鍵階段：- 讀者研究：我們的讀者是誰？他們在意什麼？
- 願景設定：如何制定有效的的數位營收目標？
- 測試與驗證：如何透過測試驗證策略的可行性？
本報告將探討台灣媒體市場中的讀者洞察與策略應用，內容包括：
- 台灣媒體產業概況與讀者收益市場機會
- 數位營收啟動計畫的目標、架構與執行方法
- 讀者研究方法，含讀者輪廓、內容與格式偏好、使用者體驗、以及付費意願
- 參與發佈商的實驗案例分享
特別感謝以下八家參與發佈商:
- 聯合報
- 自由時報
- 中時新聞網
- 中央社
- 親子天下
- 台灣赫斯特媒體
- 經理人
- 關鍵評論網
我們期待在未來幾個月內，與更多業界夥伴深入交流這份報告的洞察，並持續推動數位轉型。了解更多與 Google 新聞倡議合作的其他專案內容，請點擊此鏈接。
FT Strategies, supported by the Google News Initiative, is proud to share the learnings from the 2025 Digital Revenue Launchpad Taiwan programme.
The programme took place from May to August 2025 and welcomed 8 participating publishers from across Taiwan. In the first Taiwanese edition of the Digital Revenue Launchpad programme, we focused on three components of the digital reader revenue journey:
- Discovery: Who are our readers and what do they value?
- North Star Goal-Setting: How do we define a digital reader revenue goals?
- Test and Learn: What can we do to make progress toward our goals?
This report focuses in particular on the strategic implications of reader and market insight in the context of the Taiwanese market. In this report, you will find:
- The Taiwanese media landscape and audience opportunities
- The digital revenue launchpad programme approach, including objectives, framework, and implementation process
- Reader research for audience profile, content and formats, user experience, and willingness to pay
- Case studies and reflections from participating publishers
We’re grateful to the eight publishers that took part courtesy of our partnership with the Google News Initiative:
- United Daily News
- Liberty Times Net
- China Times
- Central News Agency
- CommonWealth Parenting
- Hearst Taiwan
- Manager Today
- TNL Mediagene
We look forward to discussing the findings of the report with the wider industry in the coming months. You can learn more about the programmes that we run in partnership with Google News Initiative here.
