Tuesday 15th July 2025
FT Strategies, the specialist media consultancy from the Financial Times, has launched NewsCaaS, an end-to-end content service developed in partnership with AI platform Noah Wire Services and editorial consultancy HBM Advisory.
NewsCaaS helps organisations deliver trusted, specialist content at speed and scale. It combines automation, editorial expertise and strategic planning to identify high-potential topics, gather insights from thousands of sources, and produce fact-checked, human-edited content.
NewsCaaS combines the strengths of each partner to deliver a fully managed content solution:
- FT Strategies defines the strategic opportunity, audience priorities and monetisation model.
- NoahWire’s AI engine scans over 500,000 global sources to surface timely, relevant content.
- HBM Advisory provides editorial oversight, with experienced editors verifying and refining each article to meet brand and audience standards.
The final content is published across websites, newsletters and other platforms, with ongoing performance monitoring and optimisation included as part of the service.
FT Strategies director Adriana Whiteley said: “Too many organisations start with content creation before they’ve clarified their goals, audiences or performance benchmarks. NewsCaaS changes that. We begin by asking the right strategic questions – and then deliver the content needed to achieve results.”
Noah Wire co-founder Ivan Massow added: “NewsCaaS delivers the best of both worlds – the speed and scale of AI, the judgment of experienced editors from HBM Advisory, and the strategic depth of knowledge from FT Strategies.”
To learn more, visit FTStrategies.com/NewsCaaS
About FT Strategies
FT Strategies is the specialist media consultancy owned by the Financial Times. We help news and media organisations worldwide tackle strategic challenges, drive sustainable growth and innovate with AI, technology, and data. Combining technical and management consulting with operational expertise, we deliver end-to-end support, from strategy to execution, empowering clients to build resilient, customer-centric businesses.
About HBM Advisory
HBM Advisory is a consultancy that works with publishers to help their digital businesses grow faster. As part of this partnership, it will provide a human layer of curation, editing and aligning content to clients’ strategic goals. The founding partners at HBM Advisory share decades of experience working for some of the leading publishers across the industry and more recently from providing newsfeeds for corporate websites, publications and associations.
About Noah Wire Services
Noah is a publisher-grade search engine built for journalists, editors and intelligence teams. It tracks trusted global sources to surface only verified and relevant stories. Designed to protect, not replace, journalism, Noah delivers original and contextualised leads that support fast and accurate reporting. Publishers and media organisations use Noah to lead with trust, enhance discovery and gain insight through powerful SEO and content analytics tools.
