FT Strategies, in partnership with Mastercard, is pleased to share key findings from new research into the evolving dynamics of the subscription economy in the United States.
Drawing on insights from over 100 enterprise decision-makers and 2,000 consumers, this report presents a data-driven perspective on the market's direction, the evolution of subscriber expectations and the steps businesses can take to respond effectively.
The findings point to a clear conclusion: sustained growth in the subscription economy won't come from disruption, but from evolution, through flexibility, better customer experience and more innovative use of data and AI.
Download the report to explore how successful businesses are adapting to deliver long-term value in an increasingly fragmented and competitive digital landscape.
What the report covers:
- Understanding the new subscriber mindset
How Gen Z and millennials are driving new patterns of behaviour, from digital self-service to serial churn, and what this means for acquisition and retention strategies. - Prioritising flexibility to reduce churn
Why consumers are increasingly expecting the ability to pause, downgrade or manage subscriptions more easily and why many businesses still aren't meeting this need. - Maximising the value exchange
Strategies for bundling, repackaging and using loyalty rewards to maintain perceived value and reduce cancellations, particularly as content competition intensifies. - Aligning AI and first-party data with business outcomes
A look at how organisations are beginning to apply AI for churn prediction, customer support and personalisation, as well as the foundational role of robust data practices. - The rise of consolidated subscription management
Why 73% of consumers are interested in managing all their subscriptions in one place, and how fintechs and banks are stepping in to meet that demand.
Who should read this report?
- Business leaders in subscriptions, media, software, telecoms or financial services.
- Product, marketing and growth teams focused on improving retention and lifetime value.
- Executives exploring partnerships, bundling strategies or the application of AI in customer engagement.
