In this exclusive webinar, we explored the ROI of games in publishing. Gamification has emerged as a powerful tool for publishers and media organisations seeking to deepen audience engagement, foster loyalty and drive subscriptions.
 
The webinar covers:
 
  • Why games? The motivations behind introducing games in media and how they addressed audience engagement challenges.
  • Strategies for success. How various publishers used games to strengthen their brands and connect audiences with journalism.
  • Measuring ROI. The frameworks and metrics used to assess impact, from user retention and engagement to subscription uplift.
The webinar is an opportunity to learn from our expert panel as they unpack why leading publishers are investing in interactive experiences, the challenges and opportunities they identified, and how they define success.