Join us for an exclusive webinar on the ROI of games in publishing. Gamification has emerged as a powerful tool for publishers and media organisations seeking to deepen audience engagement, foster loyalty and drive subscriptions.
 
In this webinar, we will explore:
 

  • Why games? Understand the motivations behind introducing games in media and how they address audience engagement challenges.

  • Strategies for success. Learn how different publishers use games to strengthen their brands and connect audiences with journalism.

  • Measuring ROI. Explore frameworks and metrics to assess impact, from user retention and engagement to subscription uplift.

Don’t miss this opportunity to learn from our expert panel as they unpack why leading publishers are investing in interactive experiences, what challenges and opportunities they are seeing and how they are defining success.

Can’t make it? Register your details below and we will send you the webinar recording to watch on demand.