Aaron Casanova

Aaron works with clients at FT Strategies to build sustainable digital business models, using data to uncover opportunities, optimise performance and support decision-making. His consulting approach combines strong quantitative skills with clear storytelling, helping teams move from analysis to practical, well-structured recommendations and roadmaps. He has worked with a wide range of clients in the media industry, from world-leading broadcasting pioneers to locally-focused digital natives. Aaron has experience in event planning, leading the production of large-scale media conferences in both London and Kuala Lumpur. Previously, Aaron worked at PwC in business advisory and accounting roles, and studied at King's College London. Known for his analytical mindset, easygoing style and empathy, he enjoys collaborating with colleagues and clients to design experiments, test ideas and refine insights.