About Devon
At FT Strategies, Devon works with a range of global clients across North America, Northern Europe and Southeast Asia to build resilient, subscription-focused businesses. Their work spans defining growth strategies, reaching and monetising new customer bases, and ensuring business models are underpinned by strong customer engagement and clear value propositions. Devon has led client relationships and project teams, including serving as Engagement Manager on strategic work with Mediacorp to shape the future direction of TODAY, and as client lead within the Google News Initiative’s Subscriptions Academy Nordics, supporting titles such as Mediahuis’s Nieuwsblad and Norwegian business publisher Finansavisen to drive subscription revenue growth.
Devon’s consulting experience builds on earlier roles in luxury media sales, business development and marketing at organisations including the Financial Times, Quintessentially, J.P. Morgan and Novus Partners. Combined with blockchain and NFT-focused internships during their MBA, this gives Devon a distinctive blend of commercial, strategic and creative experience. They are known for thoughtful client leadership, strong interpersonal skills and a collaborative approach that connects strategy, partnerships and execution.
Published Work
Education
London Business School (2020–2022)
Co-President, Art & Business Club; Partnerships Lead, Women in Business Club; Student Ambassador.
Design Enterprise
Royal College of Art (2021)
Bachelor’s Degree, Elliott School of International Affairs (Minor in History)
The George Washington University
International Exchange, Chinese and Business
East China Normal University
Diploma, General Studies
American School in London