Yasmina Burgan

With a background spanning consulting, media research and on-screen presenting, Yasmina works with clients at FT Strategies to navigate digital transformation, grow audiences and build more resilient, customer-centric strategies. Her approach combines a global strategic perspective with a deep sensitivity to local context, culture and lived experience, ensuring that recommendations are both ambitious and grounded in reality.

Alongside her consulting work, Yasmina has experience as a digital television presenter, an advertising and communications intern, a media researcher at LSE, and a race equity advocate, giving her a nuanced understanding of representation, storytelling and audience engagement. She places a heavy emphasis on excellence, respect and creativity, and is known for her ability to bring diverse viewpoints together, communicate complex ideas clearly, and keep people at the centre of strategic decision-making.