Yosef Abebe

At FT Strategies, Yosef advises clients on core strategic issues, supporting them to strengthen and diversify revenue streams, deepen engagement, and future-proof their organisations in a rapidly changing media landscape. He draws on hands-on experience from Nike and Pitchero, where he worked across brand creative, project management, and marketing, to deliver insight-driven, commercially grounded and actionable recommendations.

Yosef is known for his collaborative approach, ability to manage complex projects, and focus on connecting strategy to real customer needs, ensuring that creative ideas translate into measurable business outcomes.