Improve performance across your technology stack
Publishers are investing in increasingly complex technology stacks to support content, data, distribution and monetisation. Without a clear view of how these systems interact, organisations can end up with duplication, inefficiency and misaligned investment that slows growth and increases operational cost.
At FT Strategies, we help publishers assess and optimise their technology with a structured, data-led approach. Our Technology Audit Sprint provides a comprehensive assessment of your tech stack, identifying key gaps, inefficiencies and areas where investment is either insufficient or poorly allocated. Combining stack mapping with benchmarking and vendor expertise, we prioritise the initiatives with the greatest impact, delivering a clear, actionable plan to simplify your technology and support sustainable growth.
PROJECT DELIVERY
Our Technology Audit Sprint is delivered in 2 weeks, to assess your
tech stack and define where to optimise or invest and how to do it
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BUSINESS IMPACT
1. Simplify your stack
We help you streamline your technology stack by reducing complexity and improving how systems work together.
- Identify overlapping tools and reduce unnecessary complexity
- Rationalise systems across content, data, CRM and monetisation
- Improve integration and data flow across platforms
2. Reduce cost & complexity
We help you identify inefficiencies across workflows and reduce operational overhead.
- Identify manual processes and opportunities for automation
- Reduce operational inefficiencies across workflows
- Reallocate resources from low-value maintenance to high-impact activity
3. Enable growth
We help you ensure your technology stack supports key business objectives and unlocks new opportunities.
- Ensure the tech stack supports business goals (conversion, engagement, revenue)
- Identify gaps limiting performance across lifecycle, content or monetisation
- Improve capability to support experimentation and optimisation
4. Make smarter decisions
We help you define where to invest, which tools to use and how to work effectively with partners.
- Define where to build, buy or optimise existing solutions
- Identify relevant vendors and tools to support priority areas
- Provide a clear approach to selecting and working with partners
The case for technology optimisation
As technology stacks grow in complexity, many publishers face increasing pressure to ensure their systems support performance, efficiency and long-term growth. Limited visibility across platforms and workflows can make it difficult to understand where inefficiencies exist and which investments will deliver the greatest impact.
Through our Technology Audit Sprint, we help organisations:
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Identify gaps, overlaps and inefficiencies across the technology stack
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Prioritise the initiatives that will have the greatest impact on performance, cost and scalability
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Strengthen the alignment between technology, product and commercial objectives
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Optimise systems, integrations and workflows to improve efficiency and enable growth
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Build a more streamlined and effective technology stack aligned to long-term business goals